Jeunesse Global - Woman of the Year - Industry
Company: Jeunesse Global, Lake Mary, FL
Company Description: Jeunesse is a global direct selling company with a mission to impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s exclusive skin care and nutritional products make up a comprehensive Youth Enhancement System and are available in 140 countries around the world.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Woman of the Year - Industry
Nomination Title: Successful Growth: Jeunesse® COO Wendy Lewis Can Calculate It, Literally
Describe for the judges the activities and accomplishments of the nominated woman since the beginning of July last year (up to 525 words):
After making history heading into 2016 as the youngest direct selling company to reach billion-dollar annual sales, then continuing that growth in 2016, at Jeunesse®the quest to maintain those heady numbers in 2017 became the next big challenge. Fortunately for Jeunesse, numbers are exactly where Founder and COO Wendy Lewis excels.
Wendy founded Jeunesse with her husband, Randy Ray, in 2009. In 2012, Jeunesse made its debut in the Direct Selling News (DSN) Global 100, ranking No. 82. Today, with Wendy’s guidance and acumen, Jeunesse ranks in the top 20 companies in the Global 100 at No. 18, and has ranked for a fifth consecutive year on the Inc. 5000 list of fastest-growing private companies in America.
Wendy’s ability to help Jeunesse sustain its growth stems from teaching math. Really, she’s a math whiz. When she began working with Randy in the 1990s, he kept bringing her back because she schooled everyone working around her. She admits that, in those initial projects, she sent Randy’s trainers home because they didn’t do the job right — and she did it herself.
The math has always been moving and whirling in Wendy’s head. But that’s not her only skill set. Other soft skills have allowed Wendy to successfully oversee the empowerment of established Jeunesse markets and Distributors worldwide, guiding them both to flourish.
The global Jeunesse Family regularly refers to Wendy as a mother figure — a loving personality with a nurturing presence. Distributors describe a sense of being home in working with Wendy, a mom with a personal stake in the success of everyone around her.
With a global footprint spanning 140 countries firmly in place, Wendy directed the shift of the Jeunesse growth strategy from market openings to expanding the global Jeunesse brand. That includes strategically selected new youth enhancement products and marketing partnerships that create deeper awareness of the brand worldwide.
Jeunesse introduced two new product lines and three individual products across 25 countries in 2017, and brought eight existing products to additional international markets.
In 2017, Jeunesse reeled in a plethora of awards — 124 of them — for business growth and performance, executive leadership, marketing and corporate social responsibility. Among these accolades was the International Business Awards Gold Stevie for Management Team of the Year, the fourth time Wendy, Randy and CVO Scott Lewis (Wendy’s son) have earned this distinction.
Among Wendy’s many achievements, the most crucial to her is assuring Jeunesse gives back and contributes to bettering the lives of those in need — with a focus on children. In 2017, the Jeunesse nonprofit foundation Jeunesse Kids™raised more than $1.58 million to help children and communities worldwide.
While board rooms today still have fewer than one woman among each 10 executive board members in the U.S., Wendy is one of just three female founders and has helmed two Inc. 500 companies in two decades. She embodies the Jeunesse strategy of providing opportunity for advancement for everyone, ensuring gender equality.
No mathematics degree necessary — one woman’s logistics-fueled laser focus on success, plus a dutiful sense of empowerment and always giving back is a can’t-fail equation.
Provide a brief biography of the nominated woman (up to 125 words):
Wendy Lewis graduated from the University of Pennsylvania with a BA in Sociology and Mathematics, and later earned an MED in Educational Psychology, Statistics, and Measurement from Temple University.
She and her husband Randy Ray founded several successful companies, one of which was sold in 1994 for $5 million. Lewis co-founded Jeunesse Global in 2009.
In 2012, they launched the company’s non-profit charity, Jeunesse Kids, which is dedicated to reaching out to children in need, both internationally and domestically.
Wendy is one of just three female founders to grace the list of top 25 direct selling companies in the world, has led two Inc. 500 companies, and has been honored as a female executive leader and entrepreneur with a multitude of prestigious business awards.