Jeunesse®: Global Branding Brings Success - Company of the Year
Company: Jeunesse Global, Lake Mary, FL
Company Description: Jeunesse is a global direct selling company with a mission to impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s exclusive skin care and nutritional products make up a comprehensive Youth Enhancement System and are available in 140 countries around the world.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Company of the Year – Consumer Products – More Than 10 Employees
Nomination Title: Jeunesse®: Global Branding Brings Success
Describe for the judges the activities and accomplishments of the nominated organization since the beginning of July last year (up to 525 words):
In 2015, global youth enhancement company Jeunesse®capitalized on its trademark nickname, “Generation Young®,” making history as the youngest direct selling company to reach billion-dollar annual sales. Such an achievement through just six years is dizzying — sustaining those standards entering an eighth year, all the more so.
With its initial years spent building a sizable global footprint — most recently opening in India, the world’s second most populous country — Jeunesse established itself among the top 20 percent of the direct selling industry, rising to No. 18 in the DSN Global 100, and earning its place among a a short list of companies in the Global 100 with more than $1 billion in sales.
Operating in more than 140 countries, with more than 30 offices worldwide, the company’s three-year growth rate of netted a fifth straight year in theInc. 5,000.
With substantial international infrastructure in place, Jeunesse focused in 2017 on expanding its global brand with strategically selected and innovative youth enhancement products, deeper brand awareness and stronger connections with Distributors and customers, while continuing its legacy of giving back.
Jeunesse introduced two new product lines and three individual products across 25 countries in 2017, entering the cosmetics market in February with the NV®line of micro-mist foundations. NV earned a Best New Product honor at the International Business Awards and a product innovation award in the DSA Ethos Awards. Launching in 13 countries, the brand culled 10 total awards. The hair-care line Jeunesse Spa™launched in Brazil, a top beauty market, while the popular Luminesce®skin care line added the luxuriously nourishing Luminesce HydraShield Mask™, providing customers in five countries a spa-like facial experience at home.
In addition to new products, Jeunesse rolled out NEVO®energy drink, the ZEN BODI™ weight management system and six more existing products across 20 markets. Highlights include the Asia Pacific, Europe and Latin America launches of Naära™, a supplement rich in vitamin C and hydrolyzed collagen to promote youthful-looking skin, and M1ND™, featuring memory-supporting CERA-Q™, which made its debut in four additional countries and garnered 12 awards.
Making connections with Distributors and customer stakeholders is central to building a brand. In 2017, Jeunesse embarked on an historic global tour with an unprecedented five stops to meet, greet and empower its Distributors. The EXPO8 Elevate 2017 World Tour drew 50,000 attendees who raised more than $900,000 for local charitable initiatives in Macau, Bangkok, Milan, São Paulo and Orlando.
Jeunesse received 124 corporate awards in 2017. Notably, 65% of these were a result of the company’s prolific marketing efforts.
Amid these accolades, Jeunesse remains dedicated to its primary ambition: To help others. Along with local initiatives during the EXPO8 World Tour, the Jeunesse nonprofit foundation Jeunesse Kids™raised a cumulative $1.58 million in 2017 to help children in need.
Realizing the fruition of dynamic and strategic growth goals, Jeunesse now embraces its next phase of building up and constantly motivating its people and markets, while always highlighting the importance of giving back and helping communities and individuals thrive.
Provide a brief biography of the person or persons who lead the nominated company (up to 125 words):
Wendy Lewis graduated from the University of Pennsylvania with a BA in Sociology and Mathematics, and later earned an MED in Educational Psychology, Statistics, and Measurement from Temple University.
She and her husband Randy Ray founded several successful companies, one of which was sold in 1994 for $5 million. Lewis co-founded Jeunesse Global in 2009.
In 2012, they launched the company’s non-profit charity, Jeunesse Kids, which is dedicated to reaching out to children in need, both internationally and domestically.
Wendy is one of just three female founders to grace the list of top 25 direct selling companies in the world, has led two Inc. 500 companies, and has been honored as a female executive leader and entrepreneur with a multitude of prestigious business awards.
Choose one (even if both apply): The CEO (or other principal manager) of this company is a woman, and at least 40% of the management team is comprised of women.