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iTalent Digital - Employee of the Year

Gold Stevie Award Winner 2018, Click to Enter The 2019 Stevie Awards for Women in Business

Company: iTalent Digital, San Jose, CA
Company Description: iTalent Digital is an innovative global woman- and minority-owned digital consulting and software engineering company headquartered in San Jose, CA. It helps companies achieve exceptional business outcomes through digital transformation services such as enterprise collaboration, automated mobile solutions, business insights and analytics, cloud integration, and change management.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Employee of the Year - Business

Nomination Title: Kelly Ripley Feller, Program Manager, Communications & Enablement

Describe for the judges the activities and accomplishments of the nominated employee since the beginning of July last year (up to 525 words):

In July 2017, iTalent Digital selected superstar employee Kelly Ripley Feller to implement a change management program for a high-tech client that was migrating from one technology platform to another. Because employees of the company had already spent three years learning the legacy system, the potential for backlash from the 100,000+ users and 30,000 primary stakeholders was high.

To successfully migrate users to the new platform and mitigate the risk of backlash, Kelly designed and implemented a communications and training campaign that leveraged best practices to drive the shift across the entire global workforce. The plan spanned 11 months and required the participation of hundreds of individuals at different levels, on different teams, and in different time zonesall over the world.

Kelly led the transition kick-off that included multiple conference calls with 500+ key stakeholders, production of a CXO video and an internal article on the reasons for the decision. Kelly drove every aspect of this kick-off, including drafting all messages, content, invitations and scripts. By relying on executives to deliver the news, the team helped minimize potential negative backlash as employees realized this decision was supported at the highest levels of the company.

Kelly was responsible for educating stakeholders on actions that could cause migration errors when transitioning to the new platform. She authored over 20 blog posts, delivered more than 30 focused training sessions that garnered attendance of more than 6,000 users, and hosted countless support sessions with individuals and smaller teams. As a result, there were fewer than 200 instances over a four-month period where errors or deletions occurred—an incredible feat considering over 100,000 users and 80,000 individual team websites across both platforms were involved.

Kelly was also responsible for writing and sending all the communications for this transition. Overall, she delivered 20 emails to 30,000 stakeholders with a total of over 500,000 emails sent, garnering an open rate of 70% and an average click-through rate of 9% (industry standard is about 2-5%).

Feedback – Of 30,000 stakeholders surveyed, only one reported being unaware of the transition, while 80% of them had opted for early access to the new platform. Kelly received dozens of kudos from company leadership and associates like these:

“The team has been fantastic…so patient…and very very responsive and helpful. The training & tools have been vital.”
“The content you are providing is very detailed and spot on for exactly what we need to do for this transition.”
“The meetings, training, and help content have been top notch, and to give credit where credit is due Kelly and team have been beyond patient and gracious, despite hearing the same questions over and over and over for months now. Huge kudos to them all.”

While Kelly was accomplishing these amazing outcomes for her client, she continued to mentor young women in the tech industry, as she has done for several years. She also mentored a team of business students at George Fox University for a day-long business contest in February, and volunteered with Store to Door, where she delivered groceries to seniors and house-bound adults with disabilities.

Provide a brief biography of the nominated employee (up to 125 words):

Kelly Ripley Feller is Program Manager, Communications & Enablement at iTalent Digital, a woman-owned Silicon Valley-based digital consulting and software engineering firm. Her tech career spans more than 20 years in various roles related to community management, marketing and communications. Among other accomplishments, Kelly was founding member of Intel’s first-ever Social Media Center of Excellence. Over the years she has been a sought-after mentor to other women in tech.