Goodwin Group PR - Women-Run Workplace of the Year
Company: Goodwin Group PR, Walpole, MA, USA
Company Description: Founded in 2001 by president Tara Goodwin Frier, Goodwin PR employs 6 people. Goodwin PR helps clients attract new clients/customers, increase sales, develop new and profitable partnerships, win coveted awards and grow their businesses through thoughtful, strategic outreach that builds public awareness of their unique brand through consistent, repeated media exposure.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Women-Run Workplace of the Year - 10 or Less Employees
Nomination Title: A Year of Good from All-Women Firm, Goodwin PR
Describe for the judges the activities and accomplishments of the nominated organization since the beginning of July last year (up to 525 words):
Goodwin PR beganas an in-home operation of two women andis now an award-winning public relations firm with an all-female staff of six. In it's 15 year of business, the firm hasexperiencedexponentialgrowth in the past year, on track for $1.2 million dollars in revenue and they have tripled their client roster in just the past six months. This growth is only a small part of their success, as they are most proud their dedication tonon-profits.
In fact, Goodwin raised an amount equivalent to their revenue for the year, $1.2 million, for one of their non-profit clients,The Light Foundation, whichsupportsat-risk high school students. This was achieved through uniqueevents, raffles, social media campaigns, and partnerships, which highlightsthe company'sinvestment in their clients’ goals and their ability to be transformativein the continuedgrowth of thenonprofits they serve.
The team attributes much of their success to the strong ties and partnerships they have forged with other women in the community. They have been able to leverage theserelationships into growth for all involved,signing brands such as: TB12 (five-time Super Bowl Champion Tom Brady’s facility), Reading Cooperative Bank, Plymouth Quarries (, Brigham and Women’s Hospital, Milltown Plumbing, Twist Bakery (#1 gluten-free bakery in the USA), and Superdigital.
The culture at Goodwin is a tribute to the classic phrase - work hard, play hard. The agencyimplemented monthly outings (think: spin classand comedy shows) to nurturethestrong company bond. Other progressive policies includeunlimited paid vacation, workdays by the pool, 100% healthcare coverage, and flexible hours to promote a healthy lifestyle. They aim to develop and support women not only in the field of PR, but also in their everyday lives.As industry leaders, they mentor up-and-coming professionals and empower young women to accomplish their goals.The firm employed eight female interns over the last year, even hiring one as a full-time account executive.
One of the keys to this agency's ongoingsuccess is their ability to identify trends and swiftly adapt to them. Goodwinexpanded theirservices to include anin-house video and design director.With this addition, clients have access to content creation with a social media focus that elevates their brand and enhancestraditional media exposure.One of their most effective projectswas a video onthe culinary innovationsat Boston Children's Hospital's Chef's Playground, whichhas been showcased at healthcare conferences around the country.
While the company raised over 1.5 million for their three non-profit clients this year, the firm also gives back to other local charities. Goodwin sponsored and participated in the New Life 5K to benefit the New Life Furniture Bank of MA which helps restore hope, dignity, and stability by recycling donated furniture to those in need. Theysupportthe individual fundraising efforts of their employees in The Boston Heart Walk for the American Heart Association, the Falmouth Road Race benefiting Journey Forward and the MW Fund’s annual fundraiser.
Goodwin PR truly lives up to its name in helping creategood winsfor their clients, their employees, other women in the field, andthe community at large.
Provide a brief biography of the person or persons who lead the nominated company (up to 125 words):
Tara Goodwin is Founder and CEO of Goodwin Group, an award-winning public relations firm serving clients in Boston and beyond. For more than 30 years, she has forged relationships with media and C-suite influencers to increase clients’ visibility and grow bottom lines. She was twice named aTop 10 PR Specialistby Women’s Business Boston and was a 2017 recipient of the Alden Kindred Speak for Thyself award. She is a proven leader whose industry knowledge, street smarts and integrity pave the way for the next generation of company leaders. She is passionate about crisis communication and delivers presentations to CEO’s across the country on the importance of crisis preparation. She also guest lectures at her alma mater Boston University several times a year.
Choose one (even if both apply): The CEO (or other principal manager) of this company is a woman, and at least 40% of the management team is comprised of women.