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Gold Earth Organics Pty Ltd - Best New Consumer Products

Gold Stevie Award Winner 2018, Click to Enter The 2019 Stevie Awards for Women in Business

Company: Gold Earth Organics Pty Ltd, Peregian Springs, QLD, Australia
Company Description: Gold Earth Organics Pty Ltd trades as No Nasties Kids. We are an Australian owned company that creates and manufactures all-natural children's play makeup, face paint and hair chalk, and we are about to release a world first new range of natural children's hair care products made with high-grade Native Australian and New Zealand extracts called SLiCK KiDS.
Nomination Category: Product & Service Awards Categories
Nomination Sub Category: Best New Product or Service of the Year - Consumer Products

Nomination Title: No Nasties Kids and SLiCK KiDS World-first Product Release

Describe for the judges the nominated product or service, including its features, functions, benefits, and performance to date (up to 525 words). Include in this section the date since the beginning of July last year on which the product or service was introduced to the marketplace:

Gold Earth Organics Pty Ltd, trading as No Nasties Kids has spent the past 18 months developing a world first range of natural, vegan, plant based children’s hair care made using high-grade native Australian extracts called SLiCK KiDS.

No Nasties Kids launched in 2016 at a trade fair event called The Naturally Good expo and quickly grew to over 100 stockists and 1 international distributor in its first year, manufacturing all natural children’s play makeup, face paint and hair chalk by hand. The business started with 3 blenders and 1 large pyrex bowl for making balms which it outgrew very quickly and now, all the products are made in large scale manufacturers of natural based products in both Australia and New Zealand.

No Nasties Kids is about to release SLiCK KiDS in approximately 5 weeks and in our first mail out to our distributors and a quarter of our current stockist base, has pre-sold over 12,000 units of an initial 25,000 unit run.

The range includes hair gel, hair spray, detangler spray, hair paste and a hair and body wash.

Please find a copy of our first release catalogue on this drop box file: https: //drive.google.com/open?id=1TW3pzf8yPwzD5G6wiAXEcHzvGmJxrc23

This new range is a world first as it is manufactured using high-grade native extracts which are potent, nourishing, healing, strengthening and supporting local Aboriginal communities in the very harvesting of the ingredients such as Emu Apple, Lilli Pilli, Kangaroo Paw Flower and Finger Lime Caviar.

Our current No Nasties Makeup range is now sold in 7 countries, with 3 international distributors and over 300 stockists worldwide, growing daily. Our social media following and reviews online are a testament to our products and services, please see them here.

Financially, No Nasties Kids sold just over $140,000 worth of products in its first year and are on target to hit over $300,000 in year 3 with the addition of SLiCK KiDS.

Please see our links here;

Website https: //www.nonastieskids.com.au/
Facebook https: //www.facebook.com/nonastiesmakeup/
Instagram https: //www.instagram.com/nonastieskids/
Stockist List https: //www.nonastieskids.com.au/stockists/

Provide a brief biography of the person or persons who lead the team that developed the nominated new product or service (up to 125 words):

No Nasties Kids was created by Natalia Michael, a young mum who was made redundant (along with 79 others) whilst on maternity leave with her second child and decided that she wanted to go into business for herself. Natalia was diagnosed with 43 medium to high grade allergies 5 years ago and decided that moving to a natural based lifestyle was the best decision for her and her family. She is now also a Certified Health Coach and enjoys creating innovative natural based products for the world wide market that are not only good for you but look, smell amazing but are highly effective too.

Here is a link to her story.https: //www.nonastieskids.com.au/our-story/