GingerMay PR - Women-Run Workplace of the Year
Company: GingerMay PR, London, United Kingdom
Company Description: GingerMay is an international public relations firm that specialises in emerging technology and disruptive businesses. We provide communications with a thought leadership focus that deliver tangible business impact for our clients, creating coverage that inspires action amongst the right audiences.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Fastest Growing Company of the Year
Nomination Title: GingerMay PR: From Start-up to Powerhouse
Describe for the judges the activities and accomplishments of the nominated organization since the beginning of July last year (up to 525 words). Begin your essay with the following two figures, in percentage terms: Year over year revenue growth: Year over year employee growth:
In a short four-year period, Victoria Usher has built a global powerhouse that is disrupting the communications and public relations industry. GingerMay PR is a world-leading example of a female-owned and run workplace that is accelerating past the competition and more established businesses by creating an offering that creates extraordinary levels of client and staff.
Victoria was a new mother when she founded GingerMay PR in 2010 at her kitchen table, pitching to journalists with her baby asleep in a cot by her feet, during one of the worst recessions in living memory. Times were challenging on all fronts, but Victoria was determined to offer clients a transformed PR agency model that would force long-established competitors in the space to rethink their approach. And she has successfully achieved this vision.
In May 2017, extensive research from PR Week found that GingerMay PR is the fastest growing pure-play tech PR agency in the UK. Its revenue increased by 51% in 2016 – 12 times the market average.
Word-of-mouth recommendation has driven 100% of client wins since the agency was formed. As a result, GingerMay PR has scaled at an incredible rate of between 50% and 100% growth every year.
GingerMay PR opened offices in London, New York, and Berlin in the past twelve months as a direct reaction to the needs of its international clients. Client retention is uncommonly high - in fact, the team still works with its first three clients from 2010, a level of commitment practically unheard of in the fast-moving world of PR.
Excellent staff retention is a key component in the success of the business. Rather than having a high churn that results in costs to recruit and retrain staff, GingerMay loses only around 5% of staff per year. As a result, clients benefit from a consistent, highly experienced team that have often work with the client longer than the in-house staff.
Victoria also believes strongly in retaining parents as part of the core team. Offering above-average flexible working practices – including regularly working from home and setting working hours themselves – means this extremely valuable, talented, and dedicated group don’t have to make an agonising choice over whether to pursue a career or spend quality time with their children.
A thoughtful approach from parent-focussed businesses such as GingerMay means a blended approach can easily be adopted. Overall ‘very satisfied’ levels from staff was recorded at 95% this year.
In recognition of her entrepreneurialism, Victoria was invited to be a mentor for The Mayor’s International Business Programme. In September 2016, Victoria managed the media outreach for a New York tour with Sadiq Khan, the first major post-Brexit trip by a UK politician. Victoria is now guiding leading technology companies towards achieving their business goals.
Provide a brief biography of the person or persons who lead the nominated company (up to 125 words):
Victoria Usher is Managing Director and Founder of GingerMay PR. She is an exceptionally approachable individual who has a natural passion for PR and an intuitive understanding of communications.
Since establishing GingerMay in 2010, Victoria has developed a bespoke, personal, and untraditional approach to PR that provides clients with a meticulously detailed level of service.
From a background forged in politics, her career took a rather unconventional route from data analyst to global marketer to PR specialist. The skills Victoria developed were key to creating a flourishing challenger technology PR firm during the worst recession in living memory. She now shares her experiences and insight with developing entrepreneurs as a mentor in the Mayor’s International Business Programme for London & Partners.
Choose one (even if both apply): The CEO (or other principal manager) of this company is a woman, and at least 40% of the management team is comprised of women.