Gina Din Group - Gina Din Kariuki

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Company: Gina Din Group, Nairobi, Kenya
Company Description: GINA DIN GROUP is a PR driven communications agency with headquarters in Nairobi. Started by Gina Din Kariuki 18 years ago, it has redefined the PR industry in the region by building some of the most influential brands and developing strategic social campaigns. With almost two decades experience in the strategic Public Relations industry GDG offers a 360 degree Communications solution.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Woman of the Year - Advertising, Marketing & Public Relations

Nomination Title: Gina Din Kariuki, Founder and Executive Chair

Describe for the judges the activities and accomplishments of the nominated woman since the beginning of July last year (up to 525 words):

Gina Din is Founder and Chair of the Gina Din Group (established in 1997), and has over 30 years of service and experience in providing high-level corporate media and communications strategy, crisis management, and major event planning to corporates, governments, and NGOs in Africa and beyond. The Group also specialises in business-government relations and assists clients in designing corporate social responsibility programs. Gina’s contribution to public relations in Kenya goes far beyond the many achievements of her individual firm: she has been key in establishing Public Relations as an industry in the region more broadly.

As Chair, Gina provides leadership for the entirety of the Group’s projects. Gina is credited with putting both the Safaricom; Kenya’s leading mobile provider on the map as well as MPesa; Kenya’s leading mobile provider on the map which has revolutionized the unbanked population of the country. The Gina Din Group was responsible for all the messaging for the mobile revolution in Kenya. In the year 2014-2015, this included the campaign ‘Isuzu Strong, Kenya Strong’ for their client General Motors East Africa and the Orange 3G campaign for Orange Telkom Kenya, in which 3G Internet was launched in Kenyan rural markets; major event planning and media strategy for Samsung Electronics, including the ‘Samsung Galaxy Polo’ campaign; strategy for Merck’s ‘More than a Mother’ and ‘Fertility is a Shared Responsibility’; more recently Gina Din Group was instrumental in creating a crisis communication Strategy for the Central Bank when Chase Bank was put under receivership in April 2016.

Through the Gina Din Foundation, Gina carries out a range of pro bono projects for philanthropic purposes. In partnership with GoodMaker Films, the Foundation pioneered the first phase of Southwest Airline’s ‘LUV Seat: Re-purpose with a Purpose’ in Nairobi, launched July 2014. A global sustainability initiative, ‘LUV Seat’ upcycles used airline leather seat covers into new products, benefiting communities by providing employment, training, and donated products. In August 2015, one of these products – recycled footballs made by Nairobi-based social enterprise ‘Alive & Kicking’ – was highly commended at the Materials Recycling World National Awards 2015. In October 2015 the Gina Din Foundation had a campaign to raise awareness about breast cancer that was dubbed “UnLeash Pink”.

Gina was the first woman in East Africa to enter the energy sector when Kenya made oil discoveries in 2012. Gina is both insightful and unflinching in her vision for a peaceful Africa and worked closely with the Kofi Annan Foundation during the 2007/2008 post-election crisis in Kenya. In 2013 under the banner of the Kenya Red Cross - where she is the good will ambassador - Gina launched “Chagua Amani”, a peace campaign where all the presidential candidates pledged to ensure there would be no violence during the 2013 general election. In March 2016 Gina was appointed an honorary ambassador for UNFPA with a specific mandate for women issues with a focus on lending her voice to the gender agenda of the United Nations. This position has enabled her to advocate for gender equality and women's sexual and reproductive health and rights.

Provide a brief biography of the nominated woman (up to 125 words):

Gina Din-Kariuki is a mentor, respected business woman, philanthropist and the Founder and Executive Chair of the Gina Din Group. She runs the Gina Din Foundation, which empowers youth and women with high potential. In addition to this Gina serves as a director of Erin energy in Kenya, and board member of the Africa Yoga Project, the James Jordan Foundation, Brand Africa and is an ambassador of the Kenya Red Cross. A self dubbed “philanthropreneur”, Gina has a real passion for Africa. In 2015, she was named East Africa’s most outstanding business woman of the year by CNBC, and one of the most influential Africans of 2015 by New African Magazine. In March 2016 Gina was appointed the United Nations Population Fund’s (UNFPA), honorary Ambassador.