Galileo Research and Strategy Consultancy - Company of the Year
Company: Galileo Research and Strategy Consultancy, New York, NY
Company Description: Galileo Research is a psychology-based market research company. We harness the wisdom of leading-edge theory from therapeutic psychology and behavioral economics to create an unprecedented approach to research. We focus on “High Consideration” categories with clients including major pharma (Genentech, Celgene), luxury (Rolex, Lexus) and tech (Google, Facebook). Galileo is certified women-owned.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Company of the Year – Business Services – More Than 10 Employees
Nomination Title: Galileo Research and Strategy Consultancy
Describe for the judges the activities and accomplishments of the nominated organization since the beginning of July last year (up to 525 words):
Since our launch in 2006, Galileo has carved out a unique industry niche, as a psychology-based market research company focusing on High Consideration categories like healthcare (75% of our business), luxury, and technology – all categories where clients seek to understand their customers on a deeper, subconscious level. Our 10-year anniversary in November 2016 inspired us to go a step further and become the first ever US market research company to harness leading-edge theory and practice from therapeutic psychology and behavioral economics, to create a new quasi-therapeutic approach to market research.
To build this bridge with therapeutic psychology, we partnered with a respected psychologist, from Cambridge University (UK), who helped us adapt techniques used in cutting-edge psychotherapy for use in our research.
The “Butterfly Hug”bilateral stimulationtechnique rhythmically stimulates both sides of the body to reconnect left (linguistic) and right (emotional) sides of the brain (this connection can break down during emotional stress/trauma). This facilitates articulation of deeply held emotions, via stream-of-consciousness narrative (which is why disaster relief workers also use the technique with natural disaster victims).
Ex(Pose) is a somatic technique that recognizes that emotions are physically stored in the body—and that movement is a key to unlock them. Participants use physical poses to express emotions that are difficult to express verbally.
The development of these techniques is not only motivated by the desire to deepen our clients’ understanding of their customers; we see it as Innovation with Compassion. Working in healthcare, many of our participants are living with chronic, even life-threatening diseases like Hepatitis C, HIV, or cancer. Our tools are designed to be quasi-therapeutic, empowering participants to emerge from our sessions feeling better equipped to cope with the physical and psychological burdens of their diseases.
In March 2017, our sense of integrity and social responsibility led to fielding a groundbreaking research study: The State of the Dis(Union) – the Impact of the First 100 Days of the Trump Presidency on the US Psyche. The study explored the profound emotional burden experienced by ordinary Americans right now, regardless of political stance, as they feel divided from loved ones due to passionately differing political views. It also identified opportunities for businesses to help bring the country together. We are receiving strong interest in the study from top-tier media outlets, including Forbes and Newsweek, as well as from Fortune 500 companies who have requested the findings.
This year of innovation has resulted in continued revenue growth, building on strong performance of the past decade. It has also led to a dramatic surge in new client interest, with new business inquiries far exceeding our capacity. Thankfully, it has also enabled us to increase our company staff by 30% since July 2016, poising us for continued growth.
We were proud to receive a 2014 Bronze Stevie Award andhope to be seen as deserving of your top award this year, as we break down barriers between business and therapy, rewarding not only our clients or our own business, but also our research participants and – importantly – our employees who enjoy the fulfillment of being researchers, strategists and quasi-therapists, actively helping people every working day.
Provide a brief biography of the person or persons who lead the nominated company (up to 125 words):
Cathy Lennox and Dr. Sarah Fitzharding launched Galileo in 2006 and are joint owners. Prior to Galileo, Cathy was a business strategist in consumer marketing and advertising, in the UK and Europe, Asia Pacific and the US, with proven expertise in global brand management and a deep understanding of the impact of cultural nuance.
Sarah’s had 20 years of strategic planning and research experience spanning the worlds of academia, non-profit leadership and government, as well as advertising and marketing. Having studied at Cambridge, Harvard and Yale, she has a Ph.D. in psychology and a Masters in criminology, and has taught qualitative research methods at Cambridge, London and Columbia Universities.
Together they fuse the worlds of academic and therapeutic psychology with marketing expertise.
Choose one (even if both apply): At least 50% of the shares in this company are owned by women.