DHL Express Sub Saharan Africa - Female Executive of the Year
Company: DHL Express Sub Saharan Africa
Company Description: DHL Express transports urgent documents and goods reliably and on time from door-to-door in more than 220 countries and territories, and operates the most comprehensive global express network. With a fleet of more than 250 aircraft, DHL Express is also one of the largest air carriers worldwide. DHL Express Sub-Saharan Africa is present in 54 countries and territories, with over 3500 employees.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Executive of the Year in Europe, the Middle East & Africa
Nomination Title: Megan Roper, Head of Marketing
Describe for the judges the activities and accomplishments of the nominated executive since the beginning of July last year (up to 525 words):
Megan has worked in the logistics industry for over 12 years. Logistics has traditionally been considered a male dominated industry and over the years, she has worked her way up to now form part of the Africa Management Board for DHL Express in Sub Saharan Africa.
In her current role, she manages the brand's sponsorship portfolio in the region, which includes 2 rugby sponsorships, namely the DHL Stormers & DHL Western Province rugby teamsand theCape Town Sevens Tournament.
The brand recall from these sponsorships has been tremendous, with #DHL7s trending in South Africa over the 7s tournament period and her campaigns for the DHL Stormerssaw the highest media returns than any other courier company in South Africa in 2016/2017. She also successfully concluded negotiations in February 2017 to sponsor the DHL Stormers & DHL Western Province for a further 4 years.
In a bid to further promote the partnership outside of South Africa, she arranged to take 2 DHL Stormers players to the DHL facility in Lagos in December 2016 - this served as a successful content marketing campaign with fantastic social media results and World Rugby airing our content.
Megan and her team are also responsible for the brands social media channels for the region, and currently, DHL Africa on facebook has the largest and most active fan base than any other logistics company in the region. There was a 46% increase in fans at the end of 2016 and a 90%increase in page interactions, even with half the advertising budget of the previous year.
Megan has a small team of 4marketing professionals working with her, to support marketing activities for 51 countries across Africa. She has built strong relationships with her team and cares for them beyond the work environment. As a team player, she encourages her team to share experiences so they feed off each other to resolve similar issues and create BDPs (Best Developed Practice) to handle any problems.
Megan also instituted an aid relief cross business unit initiative when one of the areas in the Western Cape of South Africa was ravaged by fires in June 2017. In response to the crisis, DHL Express set up a local disaster response team of logistics experts from DHL Express, DHL Global Forwarding and DHL Supply Chain. Wemade use of our social media channels to call on the public for donations to be delivered to our locations & the response was unbelievable.
Some results of the initiative included:
-384,000kgs of relief aid wasdelivered by DHL during the campaign!
Social Media highlights (positive brand association)
-@DHLAfrica was trending on Twitter in ZA on 09/06/2017.
-@DHLAfrica Twitter account reach = 2.9 million people & accrued 13+ million impressions
-1510 tweets with 1002 contributors (Ave. contributor had 3,988 followers)
-Facebook post reach of 1 156 845 - of which, 79% was Organic
-Facebook post shares: 12 030
-Facebook post likes: 12006
-Facebook post comments: 824
Traditional Media highlights
-284 clips of coverage (149 online, 73 broadcast, 62 print)
Megan was also a speaker at the inaugural Business of Sport Summit in July 2017
Provide a brief biography of the nominated executive (up to 125 words):
Head of Marketing, DHL Express Sub-Saharan Africa (SSA)
Member of DHL Express African Management Board
As a marketing professional, Megan ispassionate about building relationships and seeing herbrand shine. Working for DHL in Africa, shegets to meet the most interesting people and engage with cultures across the globe.
She's a proud ‘Big Yellow Machiner’, with a remit to paint Africa yellow through tactical sponsorships, content and programs. Megan overseesBranding, Advertising and Sponsorships, Public Relations, Internal & External Communications and Social & Digital Media, for over 50 countries in Sub-Saharan Africa.
She's a self-processed brand lover, content creator and is inspired by clever experiential campaigns.
Megan holds a Bcom degree in Marketing Management and has over 12 years industry experience.