DDB Worldwide - Woman of the Year
Company: DDB Worldwide, New York, NY
Company Description: DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. DDB has been named Agency of the Yearnumeroustimes by the Cannes International Festival of Creativity and the industry's leading advertisingpublicationsand awards shows.The Gunn Reporthas listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Woman of the Year - Advertising, Marketing & Public Relations
Nomination Title: Diane Jackson, Chief Production Officer, DDB Chicago
Describe for the judges the activities and accomplishments of the nominated woman since the beginning of July last year (up to 525 words):
Diane Jackson, an award-winning Chief Production Officer, transcends barriers and expectations, not only by what she does for DDB Chicago, but also by who she is as an industry leader, mentor, and mother of two. Originally from London, Diane (known as “Di” to her friends) is inventive, insightful, and adventurous in scope while thoughtful about the small details. She has been described by clients and CEOs as a player who “defies the conventional constructs of the production discipline, and in turn has significantly impacted not only the Chicago ad community but also the global advertising industry.”
This year alone Di led production for three Super Bowl commercials. One of them, “Exclusive the Rainbow” for Mars Wrigley Confectionery, took home dozens of awards at the industry’s top shows including ten Cannes Lions and a Grand Clio award. The second spot, Jeep’s “Jurassic” ad which she produced in partnership with Universal Studios, also made the top 15 inUSA Today’sAd Meter and starred Jeff Goldblum. Her third spot, for RAM, was a result of an expanded relationship with FCA, which includes work for RAM and Fiat as well. Of course, Di’s work at DDB Chicago over the past year expands further than the Super Bowl. Under her leadership, the agency launched a rebrand for long-standing client State Farm, repositioning the company as the insurance partner who’s there to help life go right, which resulted in an expanded relationship with the brand itself.
Not only has Di been critical to sustaining DDB Chicago’s growth and profile in the industry, she has also taken an active leadership role in strategizing for the entire agency network with brands including McDonald’s, State Farm, Mars Wrigley, Miller Lite, Conagra Brands, and FCA. She’s helped build out DDB’s production capabilities on a national scale, bolstering offerings in San Francisco, New York, and at McDonald’s’ agency We Are Unlimited by helping hire top talent. She has been instrumental in a number of new business wins for the agency over the past year, including the Miller Lite business and later Blue Moon. This year Di also represented the agency on the prestigious Film Craft Jury at the Cannes Lions International Festival of Creativity, and last year she served on the London International Awards’ Film Jury following her role as Jury President in 2016.
Di is incredibly dedicated to advancing diversity and inclusion in advertising. She recently accepted a position on the Chicago board of Dress for Success, a not-for-profit that provides professional attire, interview prep, and styling to women entering the workforce from disadvantaged communities. Also this year, as a board member for the VCU Brandcenter, Di is helping DDB partner with Black Out Loud to encourage young people of color to join advertising at the post-grad level. Di was also an early supporter of Free The Bid and ensured that DDB was one of the first agencies to partner with the initiative, dedicated to increasing the number of female directors. She has made good on her commitment over the past year, working with Free The Bid directors on campaigns for Jeep and State Farm starring stars like Halsey and Leon Bridges.
Provide a brief biography of the nominated woman (up to 125 words):
Diane is one of the top production executives in the United States because of her proven ability to turn creative ideas into reality. Diane is a transcendent leader of integrated production and continually proves there is nothing she can’t make possible.
As Chief Production Officer of DDB Chicago, she oversees the video, digital, print, and experiential production for brands such as Jeep, State Farm, Mars Wrigley, Miller Lite, Conagra, and Capital One among others. Diane has led award-winning production teams, creating work that has been recognized by the Emmys, Cannes Lions, The One Show, D&AD, London International Television Awards, Clios, Ommas, Webbys, and the Effies.