CEMEX - Most Innovative Woman of the Year
Company: CEMEX - MEXICO CITY
Entry Submitted By: Weber Shandwick México (PR agency)
Company Description: Founded in Mexico in 1906, CEMEX is a global building materials company that provides high-quality products and reliable service to customers and communities in more than 50 countries throughout the world, and maintains trade relationships in 100 nations. CEMEX has 41,000 employees worldwide and has been recognized by numerous international and national executive boards, ongs, gov. and chamber.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Most Innovative Woman of the Year - Industry
Nomination Title: Building a leader by example / Innovation, a CSR role model
Describe for the judges the activities and accomplishments of the nominated woman since the beginning of July last year (up to 525 words):
Martha Herrera's purpose is clear and defined: to serve others through her talents and to contribute in building a more active, equitable, fair, resilient, respectful and prosperous society.
She has successfully developed and led many social projects and initiatives that contributed to several SDGs. These projects have, for example, contributed to the sustainable development of more than 500 communities (SDG 11), empowered more than 3 million women (SDG 5), and benefited more than 12.6 million people at the bottom of the economic pyramid (SDG 1); many of these initiatives have received recognition from organizations such as the UN, UN Habitat, OAS, IDB, among others.
In addition, she has used her influence with other companies, NGOs, government and other entities to drive SDG-related projects. Her dedication and effort have shaped CEMEX’s Corporate Social Responsibility, and set an example to other stakeholders on how to act responsibly in a sustainable manner, fostering in employees adopt and contribute to the SDG’s goals in what is applicable to their jobs. Her learnings, challenges and successes have made being socially responsible part of CEMEX’s DNA.
Integrated Environmental and Social Management Model for CEMEX global operations: Martha proved her success with community engagement in Mexico’s operations and envisioned an opportunity to take it to a bigger scale by developing an innovative model that can be replicated globally to develop, empower and engage communities. The model is known as the “Integrated Environmental and Social Management Model for CEMEX global operations”. The goal is for the model to be adopted in all CEMEX operations, and positioned it as a benchmark in the industry.
Center for Social Innovation: In 2010, Martha in collaboration with one of the most important universities in Mexico (“Tecnológico de Monterrey”) created “Centro CEMEX-Tec for Sustainable Development” with the goal to contribute in Mexico’ social development in communities. In 2017, the institution has grown in scale and outreach. One of the most relevant and illustrative examples is “Yo Construyo”, a social business initiative that responds directly to SDG’s goals 1, 8 and 11, which offers professional training in self-construction for youth and adults who are interested in self-building, or professionalize in the field. Courses consist of 50-hour theoretical-practical classes and are implemented in alliance with non-governmental organizations, companies and/or governments. Today there are more than 1,100 graduates in Mexico. Due to its success, the program has been adapted to local construction practices of the Dominican Republic to be implemented in 2017.
In addition, The Center for Social Innovation, since its last 2016th edition, raised its annual award to a new level by recognizing projects with a high impact on sustainable development beyond Latin America in Community Transformation, Innovation for Construction and Social Entrepreneurship matter, Therefore, the 7th edition was launched globally in 2017, with presence in 16 countries from Latin America and participation from 120 universities, resulting in 350 received applications that foster economic growth, technological transfer, community social involvement and preservation of natural resources.
Provide a brief biography of the nominated woman (up to 125 words):
Martha Herrerais the Corporate Director of Social Responsibility at CEMEX global headquarters. She has an academic background on government and public policy, and social development, with professional experience in both the public and private sector.
For over 22 years she has developed alliances and led programs that have benefited more than 12.6 million people, showing the CSR culture as a successful part of the business strategy that aims to eradicate multidimensional poverty with tangible results by improving communities’ quality of life.
She recently was awarded the "Leading Women Award" by WBCSD, and for the past 7 years, she has been recognized by Mexico's most influential publishers as one of the most prominent women currently working in corporate social responsibility and in construction,