Brookline Public Relations - Shauna MacDonald
Company: Brookline Public Relations, Calgary, AB, Canada
Company Description: Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Entrepreneur of the Year in Canada
Nomination Title: Shauna MacDonald, Principal & Founder, Brookline Public Relations
Describe for the judges the activities and accomplishments of the nominated entrepreneur since the beginning of July last year (up to 525 words):
Success stories are not created overnight. It takes years of dedication and hard work to fully achieve ones dreams as showcased by Shauna MacDonald, Principal & Founder of Brookline Public Relations. Shauna’s tenacity, business acumen, passion and unrelenting commitment have ensured that Brookline Public Relations continues to be a true success story.
The test of any entrepreneur is not whether they can start a business, but whether they can grow it into a successful venture. This is just one of the reasons why Shauna is an outstanding female entrepreneur. Brookline was founded in 2004 as a local business. But under Shauna’s fearless leadership, it has grown into one of Canada’s premier public relations agencies founded on the pillars of client-centered practice and award-winning programming.
Over the past year, Brookline has achieved unprecedented growth with new client wins, strengthened its nationwide presence, expanded into a new office space and celebrated several employee promotions given the growth of the agency. The growth is attributed to the creative campaigns and strong client relationships that the Brookline team has fostered. Recent new client partnerships include Hainan Airlines, Fountain Tire, Ford of Canada, Brewster’s Travel, Canada Beef, Shaw Communications Inc., Brown-Forman, Cabela’s, and The City of Red Deer, among many others. In addition, Brookline’s continued growth has resulted in numerous promotions and the company has experienced a 17 per cent growth year-over-year in the past 24 months – a substantial achievement given the current Alberta economy. Through these achievements, Brookline continues to establish its position as one of the leading boutique public relations agencies in Canada by employing some of the industry’s top talent.
Shauna has amassed a wealth of professional accolades, including a much coveted spot on the RBC Women of Influence Award shortlist in Alberta. Among her other accomplishments are: Tourism Calgary board member and four-time Stevie Awards recipient in 2015. The Stevie Awards include Female Entrepreneur of the Year – Business Services, Female Entrepreneur of the Year in Canada, Maverick of the Year, and Company of the Year – Business Services.
Brookline continues to accumulate and retain an impressive client roster as it has throughout the years – a true testament of Brookline’s business model. All of Brookline’s clients’ have come to trust that their expectations will be met time and time again. Shauna has built a legacy and established the standard for what a business and entrepreneur should aspire to become.
Brookline’s accomplishments perfectly illustrate why Shauna MacDonald is the ideal candidate for the prestigious Stevie Awards Female Entrepreneur of the Year in Canada award.
Provide a brief biography of the nominated entrepreneur (up to 125 words):
Shauna MacDonald is Principal and Founder of Brookline Public Relations, and one of Avenue Magazine’s Top 40 Under 40.
Shauna has helped numerous companies in diverse industries launch comprehensive programs and innovative products, while significantly increasing profile and awareness through strategic PR initiatives. After 11 years at the helm of Brookline, her extensive knowledge of both Canadian and U.S. markets has helped various companies from start-up to established, gain and sustain market leader positions. As senior crisis communications counsel, Shauna guides organizations through vulnerable periods to ensure their viability. Shauna’s expertise, guidance and leadership has helped to shape the careers of some of country’s best PR practitioners.