BBR Creative

Gold Stevie Award Winner 2016, Click to Enter The 2017 American Business Awards

Company: BBR Creative, Lafayette, LA
Company Description: BBR Creative is a leading advertising, marketing and public relations firm located in Lafayette, Louisiana. Founded in 1997 by three creative and connected women who value excellence in client service and creative product with a strong focus on work-life balance. Over the years BBR has won numerous awards for their innovative and creative campaigns.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Fastest Growing Company of the Year

Nomination Title: BBR Creative

Describe for the judges the activities and accomplishments of the nominated organization since the beginning of July last year (up to 525 words). Begin your essay with the following two figures, in percentage terms: Year over year revenue growth: Year over year employee growth:

8% increase 2013
102% increase 2014
52% increase 2015

67% increase 2013
30% increase 2014
50% increase 2015

Nineteen years ago, in June of 1997, a blonde, brunette and redhead got together and decided to create a different kind of agency. It was then that BBR Creative was born. They dreamt of an agency where excellence in client service and creative product was the foundation of their brand, and a place where employees could thrive and enjoy work-life balance.

Today, the partners of BBR Creative: Cathi Pavy, Chief Creative Officer; Cherie Hebert, Chief Executive Officer and Sara Ashy, Chief Operating Officer, have seen their vision through and the dream of working in a “different kind of agency” has proven successful. In 2015/2016 the Lafayette, Louisiana agency has seen enormous growth. They have doubled their staff, tripled billing, added a new office in Baton Rouge, Louisiana and most recently, BBR Creative was named the 1647th Fastest Growing Company by Inc. 5000.

This success stems from the agency’s core purpose: to make an impact on their clients, business and community.

During this last year in business, BBR Creative has grown exponentially. They acquired new national clients including Tabasco Country Store and Honey Baked Ham, and continue to serve Louisiana Economic Development, one of their largest accounts. However, no matter the size, each client is given “The A Team” and 100% best customer service. They believe BBR only succeeds when the “client-partner” does as well and they treat the client’s money as if it is their own. This has served them well over the years and made the company successful in keeping clients long-term.

BBR also believes in supporting local vendors to aid in their success and partner with them to give the client the best end result. They honor those they work with every year at a company hosted vendor breakfast. BBR also prides itself on paying vendors within 30 days every time, unprecedented in the industry.

Because of their constant innovative, creative and professional pursuits, BBR has acquired many awards for their work in the last year. Creative Director and partner, Cathi Pavy received the inaugural Jillian Johnson Award for Entrepreneurship in the Creative Economy from Acadiana Business. The agency also won several American Advertising Awards, TELLYs and a Stevie Award in 2014, in recognition of their work on various campaigns.

Since its inception BBR has committed to helping organizations specific to women, children and the arts. Over the years they have served many local organizations and have always had a huge interest in giving back to the community is various ways. Through company-wide donation drives such as Hygiene for Humanity and now most recently, assisting residents of the area after the recent flooding in south Louisiana. Other organizations assisted include United Way of Acadiana, Habitat for Humanity, Faith House, Tools for Schools and Cox Connect to Complete.

BBR champions itself on representing women in business while leading a new path forward in advertising.

Provide a brief biography of the person or persons who lead the nominated company (up to 125 words):

Founding partner and CEO Cherie Hebert has 20+ years in advertising and marketing. She is instrumental in cultivating and managing the agency’s client relationships and serves as a liaison between the brand and creative strategy. Her innovative thinking has served over 500 clients during her career. She currently provides support to Louisiana Economic Development, Tabasco, Cox Communications and Our Lady of Lourdes Regional Medical Center. In addition to her role as company visionary for business development and client service, Cherie is involved in several professional and community organizations. She is a six-year member of Vistage International, a CEO peer group, Founder of a Professional Marketing Roundtable Group; Vice President of Upper Lafayette Economic Development and is a member of the Women's Business Enterprise Council South.

Choose one (even if both apply): The CEO (or other principal manager) of this company is a woman, and at least 40% of the management team is comprised of women.