AT&T - Female Executive of the Year
Company: AT&T, Dallas, TX
Company Description: AT&T helps family, friends and neighbors connect in meaningful ways every day. We have the nation’s largest and most reliable network and the nation’s best network for video streaming. We’re building FirstNet just for first responders and creating next-generation mobile 5G. Our smart, highly secure solutions serve over 3 million global businesses – nearly all of the Fortune 1000.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Executive of the Year – Business Services –More Than 2,500 Employees
Nomination Title: Anne Chow, President, National Business, AT&T Business
Describe for the judges the activities and accomplishments of the nominated executive since the beginning of July last year (up to 525 words):
In 2017, Anne spearheaded a significant transformation of AT&T’s National Business organization, setting up her team of 12,000+ business professionals for growth in 2018 and beyond. This included optimizing leadership presence in more than a dozen markets across the country, establishing a technical sales center of excellence, and bringing all AT&T Business indirect sales channels under one roof to drive growth.
Anne has also streamlined integrated sales between her teams, including call centers, feet on the street, account managers, indirect sellers and technical sales reps. She placed high-performing direct sales leaders in key markets to deepen our ties with local SMBs. Anne also implemented new sales and go-to-market strategies for her newly-acquired DIRECTV for Business team to make it easier for direct and indirect sellers to bring premium video content to their customers.
AT&T, like many technology companies, has traditionally been seen as a company that goes after businesses with a focus on its direct sales force as its primary strategy. But, in the small to mid-sized space, Anne knew she needed to transform this strategy to execute quickly. With nearly 30 million small businesses in the U.S., a singular sales approach is not effective on its own.
So, in the spring of 2017, shortly after taking the helm of National Business, Anne set out to change AT&T's go-to-market strategy and plans, both within and outside of AT&T. As part of this renewed focus on indirect sales channels, in July 2017, Anne launched a series of transformation initiatives for select solution providers in the AT&T Alliance Channel. Solution provider feedback led to improved engagement, more compensation flexibility and significant growth opportunities. In November, AT&T launched those enhancements to all solution providers in the market, significantly renewing interest in AT&T across the channel sales community.
A lifetime member of the Girl Scouts, Anne serves onthe National Board of Directors for theGirl Scouts of the USA, helping to advance their commitment to inspireand enablethe next generation of women leaders. In October 2017, Anne motivatedaudiencesofover5,000to become “go-getters, innovators, risk-takers and leaders” duringthe Girl Scouts’national convention. AT&T was the platinum sponsor.
Anne also drove the creation of an internal networking organization for women in business, the AT&T Women of Business Employee Network. It focuses on cultivating the development and advancement of women in business leadership roles. In the 18 months since it launched, the network had expanded to over 4,000 members. To date, AT&T Women of Business has hosted ten education session webcasts, viewed by nearly 15,000 employees, launched a robust communications portfolio and hosted numerous mentoring and networking sessions.
Anne amplifies her reach through both internal and external social platforms. AT&T employees have voted her weekly internal blog “best blog” for the pasteightyears.Externally, she continues to inspire through Twitter and LinkedIn posts, withnearly11,000 followers across the platforms. Her LinkedIn blogs have been viewed nearly 20,000 times in the past year.
Anne has won numerous awards, including the recent honor of being named the 2018 Most Inspiring Woman in Comms by Light Reading.
Provide a brief biography of the nominated executive (up to 125 words):
As President of National Business, Anne Chow leads over 12,000 business professionals who support 95 percent of AT&T’s business customers nationwide. Across numerous AT&T Business segments, she oversees customer experience, management of direct and indirect sales channels, call center support, and DIRECTV for Business. She also owns the P&L for the small and medium-sized business market, covering over $15B in revenues across wireless, networking, and application solutions.
Anne has led many global organizations through major transformations during her 25 years in the industry, developing and executing innovative growth strategies while building role-model relationships. As the highest ranking woman of color at AT&T, she’s passionate about diversity and inclusion, advancing women in technology, education and cultivating next generation leaders.