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Stanley Black & Decker Türkiye - Tradesmen of Turkey App

Gold Stevie Award Winner 2018, Click to Enter The 2019 Stevie Awards for Sales and Customer Service

Company: Stanley Black & Decker Türkiye - Istanbul, Turkey
Company Division/Group: Stanley Black&Decker Türkiye
Company Description: For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Sales & Marketing Mobile Application – New

Nomination Title: Tradesmen of Turkey (Türkiyenin Ustalari Application)

Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and sales to date:

Introducing ‘Tradesmen of Turkey’

A digital platform developed for Global Emerging Markets and deployed in Turkey as a pilot project.

It is an unparalleled privilege platform gathering the tradesmen of Turkey under the roof of DEWALT & STANLEY brands.

Carefully selected tradesmen by StanleyBlack&Decker Turkey will benefit from 7 major features of the platform

The E-Store offers exclusive products, campaigns and discounts which are only valid for the members of Tradesmen of Turkey.

A loyalty program where each activity, including product purchases, forum participation and video uploads will be rewarded with bonus points which could be used for product purchases or to redeem vouchers covering three basic needs: food, clothing and technology.

The tradesman ranking is similar to a sports league ladder, each tradesman can see their ranking according to their total bonus points. Tradesmen who are in the top 3 will be rewarded further with gift products, opportunity to attend dealer events, holidays and much more....

A two section gallery which offers space for both the tradesmen and Stanley Black & Decker Turkey to upload DEWALT and STANLEY product aplication videos in addition to new product trainings.

The platform also includes a forum where the tradesmen can discuss and share product applications, new product reviews and opinions on anything related to brands and products.

An aftersales support section which will include user manuals, location based automatic service finder and direct contact to the call center via e-mail messaging and calling options.