Company: Smartling, New York, NY
Entry Submitted By: Davies Murphy Group
Company Description: Smartling is a translation software platform company that simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based platform for translation management, Smartling helps companies quickly translate and deploy their websites, Web applications, mobile applications and business documents across the entire corporate digital infrastructure.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Marketing Solution – New Version

Nomination Title: Smartling - Transforming the Customer Experience Through Language

Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and sales to date:

The Smartling translation software platform provides a comprehensive, cloud-based solution for enterprises to automate the management of their translation processes, while expediting their publishing cycles – ultimately leading to a better customer experience. As companies grow, their ability to stay competitive is often contingent on their market reach, and today the market is bigger than ever due to the exponential increase in markets across the globe – thus creating the very critical need for rapid website and mobile app language translation.

Studies show that people are more likely to engage with organizations that communicate in their native language and adhere to their local customs. Case in point: One quarter of Smartling customers are translating into at least 15 languages. Some are translating into as many as 60, including Estonian, Latvian and Norwegian Bokmål.

And, with the rise of cloud computing, tools like Smartling’s custom workflows are available to help businesses do away with traditional translation processes, which are slow, expensive and labor intensive.

Smartling’s custom workflows, upgraded in November of 2014, give enterprises the flexibility to easily create and execute multifaceted translation projects, involving different types of content, languages, and process steps, without the need for expensive third-party consulting. With this powerful functionality, users can quickly create as many translation, quality review, and approval steps as they need – from simple “translate, review, publish” workflows to more complicated workflows requiring subject matter experts and discussions over multiple approval cycles.

Translation is a collaborative process, and collaboration without the right workflow can negatively impact a company’s brand image and bottom line. By speeding up the processes around the translation work itself, Smartling’s workflows solution allows for all the advantages of a more flexible translation process—quicker launches, better customer service and more relevant content—without negatively impacting the quality of the translation. Unlike other tools that aim to speed up translation, with custom workflows the linguistic work can still be done by an approved professional translator, giving companies greater control of their translation projects, and helping them reach the global markets they need to remain competitive today as well as tomorrow.

There’s a distinct difference between being a global company and doing business globally. Smartling’s translation software platform enables customers to deliver a truly unrivaled customer experience through websites, mobile apps and digital content that fully reflects the way target audiences live, act and speak.

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