Seismic - Sales Enablement Solution – New Version
Company: Seismic, San Diego, CA
Company Description: Seismic’s leading sales enablement solution allows marketing teams to personalize content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Sales Enablement Solution – New Version
Nomination Title: Seismic
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and sales to date: TEXT REDACTED FOR PUBLICATION
No enablement platform offers an experience for sales that rivals the power of Seismic. Through dynamic content assembly and machine learning, content builds itself and automatically finds the right sellers wherever they are. Collaboration and training tools equip every seller with the collective knowledge of the team. Virtual meetings and content engagement analytics ensure that sellers always have the most informed, personal interactions. And it’s all in one platform available in tools that sellers already use, like CRM and email. The result is that sellers spend more time selling and less time on everything else.
Seismic is the also only enablement platform that enables marketers to increase their content ROI and help sales drive revenue. Marketing controls which content goes to which reps for maximum precision, and integrations with content and data sources ensure that when there is a brand update, through Seismic’s LiveDocs® technology, it is automatically reflected across all materials in reps’ hands. Reusable content components ensure that content creation is always about quality not quantity, and real-time content effectiveness analytics allow for continuous improvement. With Seismic, marketing and sales teams can finally act as one, to the benefit of the bottom line.
The last year has been particularly impressive in terms of Seismic product innovation. Seismic's full-scale integrations with sales readiness solutions such as Brainshark and MindTickle open up new opportunities for enterprises looking to leverage a robust training program within their sales enablement efforts. In November 2016, the company acquired of machine learning company Email Co-Pilot and is now actively infusing artificial intelligence throughout the platform, from automatic content tagging to predictive content recommendations. Announced in in May, NewsCenter is a feature unlike any other in sales enablement, facilitating real-time flow of information from other areas of the organization to each individual sales rep, ensuring that all sellers have the information they need to have effective, knowledgeable conversations with buyers at any time.
In December 2016, Forrester Research named Seismic one of only two leaders in The Forrester Wave™: Sales Enablement Automation Systems, Q4 2016. Aragon Research also named Seismic a Leader in their Sales Engagement Globe™ in both 2016 and 2017. Revenue for Seismic has doubled each of the past five years, and Seismic has been named one of the fastest growing technology companies in North America in both 2016 and 2017 in the Deloitte Fast 500.
In the August 2016, Illumina started an initiative that would bring their sales force, global channel partners, and customer support team to that same level of groundbreaking innovation. Working with Seismic, they developed the Illumina Content Engine (ICE).
Seismic’s open API let them pull content from their website, ERP, and financial systems in real time, creating a single source for up-to-date content. LiveDocs enabled content creators to create PowerPoint wizards that let sales reps personalize presentations for each customer—automatically pulling the latest slides.
The platform’s analytics track in real time when and for how long a prospect engages with a piece of content—such as digital brochures or pitch books—down to the individual page level. This allowed reps to see what information interested a prospect, leading to more productive interactions. Finally, Illumina worked directly with Seismic to develop an entirely new product, Desktop Sync. The new functionality automatically syncs content onto users’ local devices, ensuring that they can access materials regardless of internet connectivity.
The ICE initiative was so successful that Illumina won a PM360 Trailblazer Award for Best Sales Aid in September 2017.
Additional client successes include:
-A large insurance technology provider is saving 100 collective work-hours per week that reps once spent finding and creating content. Annual savings total more than $340,000 across their sales and marketing teams.
-One major network services provider generates prospect pricing proposals, which involved manually transferring pricing from Microsoft Excel into Word docs which were then bounced around between engineering and sales for customization. Seismic reduced proposal generation time by 400 percent, from eight hours down to 20 minutes