Pointillist - Marketing Solution – New
Company: Pointillist, Boston, MA
Company Description: Pointillist’s customer journey analytics platform reveals the critical paths customers take as they engage across channels and over time, and predicts what they will do next. Our software enables you to quickly discover the specific behaviors impacting business outcomes using journey analytics and drive actions through existing campaign and content management platforms to deliver immediate results.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Marketing Solution – New
Nomination Title: Pointillist: Discover And Influence Your Customers' Journeys
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and sales to date:
Pointillist is a customer journey analytics platform designed for Marketers, that was launched in Q4 2016. Pointillist is the first platform to make it easy for marketers to:
-Discover the most important customer journeys in minutes, rather than days or weeks, without having to rely on data scientists or IT.
-Directly tie customer journeys to the hard metrics they’re measured by like revenue, churn and marketing ROI.
-Drive personalized, omni-channel experiences at scale by orchestrating engagement with each customer at the optimal point along their journey using the most effective channel.
This diagram shows two different customer journeys tracked with Pointillist. One where users viewed a credit card offer and applied for it and others who ignored the offer. With this insight, marketers sent a personalized offer which resulted in more applications.
Pointillist customers are achieving real business impacts, including boosting customer acquisition, improving customer experience, reducing churn and maximizing marketing ROI. By directly tying customer journeys to hard metrics like revenue, retention and growth, Pointillist makes marketing measurable.
Pointillist makes existing marketing technology stacks better. It integrates across customer touchpoint systems, internal databases and 3rd party data sources, including website, email, mobile apps, point-of-sale systems, CRM, inventory, call center systems, and more.
Pointillist is based on three key innovations:
Agile Data Injection
Pointillist eliminates the complexity associated with traditional relational data warehouses and replaces it with highly elastic, time-series data structures that mirror customer events in their original form. This vastly reduces data integration time and effort in a manner that has never been done before. Our typical customer begins flowing data into the platform on day one, and is discovering meaningful customer experiences by day three.
“We now answer questions in five minutes using Pointillist that would take us weeks to answer using other tools.” —Andrew George, http: //www.redcross.ca/" style="text-decoration-line: none;">Canadian Red Cross
Progressive Identity Matching
Pointillist links prospects and customer identities across customer channels and links anonymous visits with known individuals as they reveal themselves. This enables marketers to seamlessly incorporate anonymous prospect behavior into comprehensive customer journeys over time.
Intelligent Journey Visualization
Pointillist presents customer journeys in stunning visual clarity, which has been hailed as an industry breakthrough by our clients. An intuitive interface makes it easy to provide human guidance to the analytics and machine-learning algorithms. This helps marketers quickly extract meaningful information from billions of touchpoints without requiring the help of scarce data scientists.
“Using Pointillist we quickly discovered a key obstacle in our path to purchase and immediately achieved a 16% improvement in our online conversion rate.”—Francois Silvain, https: //www.coravin.com/" style="text-decoration-line: none;">Coravin
Unique Customers Tracked: 116M
Customer Interactions Analyzed: 434M
About Pointillist(www.pointillist.com )
Pointillist was born out of two passions:
-A vision to develop an easy-to-use platform that enables you to quickly reveal how your customers interact across touchpoints and over time, so you can engage with each customer through the best channel at the optimal time.
-An obsession with harnessing machine learning, so you can act like a data scientist and rapidly analyze the mountains of data that comprise your customers’ journeys.