Northstar EMS - Business Development Achievement of the Year

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Company: NorthStar EMS, Tuscaloosa, AL
Company Description: Founded April 1, 1992, NEMS is Alabama’s premier ambulance serving seven counties. NEMS provides a full range of medical transportation services: Basic Life Support (BLS), Advanced Life Support (ALS),Specialty Care Transport (SCT), Neonatal transportation, stretcher/wheelchair van services, EMS education, billing, dispatch and EMS consultation services.
Nomination Category: Business Development Awards Categories
Nomination Sub Category: Business Development Achievement of the Year - Transportation Industries

Nomination Title: NorthStar EMS: Providing Care to our Community Through Education

Tell the story about this organization's business development achievements since the beginning of July 2015 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

In the world of Emergency Medical Services (EMS) we are confronted on each call with a variety of circumstances that can challenge the most seasoned EMTs and Paramedics. Working in environments that are often uncontrolled, i.e., a wreck scene or cardiac arrest where family members are often distraught, there are times when Murphy’s Law tends to take center stage. “If something can go wrong, it will.” Fortunately, our Team Members are experienced to manage chaos while at the same time provide quality patient care and medical transportation. As part of the healthcare team, it is our desire to help the communities we serve understand steps they can take to decrease their need to access EMS. Subsequently, if 911 is called, it is important to understand how the EMS system works. To this end, NorthStar EMS began a unique media campaign.

NorthStar EMS contacted our local news affiliate, WBRC Fox 6 News, to develop a monthly news segment during their afternoon newscast focused on EMS topics including 1) when to call 911; 2) what to information to be prepared to provide when talking to the 911 dispatcher; 3) injury and illness prevention strategies; and finally 4) medical advice on how to manage emergencies prior to the arrival of the EMS Team.

To accomplish this goal, a commitment was made to the following:

a. NorthStar EMS and Fox 6 news established a monthly schedule for the segment.
b. NorthStar EMS will develop “Talking Points” to aid the news anchor to ask specific questions to guide what information needs to be conveyed to the public.


1. NorthStar EMS has been able to promote EMS throughout the community with segment Nielsen Audience estimated at 55,000.
2. A by-product of our effort has afforded NorthStar EMS with an Ad Value or $500; a calculated Ad Value of $2,100 and a calculated Publicity Value of $6,300 per monthly segment.
3. NorthStar EMS will often invite local healthcare professionals to join us in our segments based on their expertise on the monthly topic being presented. This has allowed us to develop great professional relationships within the local medical community.
4. This effort provides an opportunity for NorthStar EMS to meet its internal goal in cementing our community involvement, particularly in the area of providing education on injury and illness prevention.

Since July 2015, NorthStar EMS has participated in 14 news segments. The most popular segments include those where actual demonstrations are performed, i.e., CPR, use of the Automated External Defibrillator (AED), managing the Choking patient; and how to Control Bleeding.

Another unexpected benefit of this plan has been the overall relationship we have developed with the Fox 6 News team. Whenever they have questions related to medical emergencies or EMS in general, they call us for information. We have become their industry expert on all EMS related matters.

For our industry, this is indeed a Business Development Achievement. NorthStar EMS has enhanced our name recognition throughout the community. People don’t just say, “Call an ambulance.” They are now saying, “Call NorthStar!”

News Segments can be accessed by logging onto our NorthStar EMS website and Facebook page.