Invenio Solutions - Invenio Digital
Company: Invenio Solutions, Austin, TX
Company Description: Invenio Solutions is a full-service sales firm focused on high-quality lead development and outsourced sales. Backed by an experienced team of Sales Scientists™, we offer a comprehensive and unique package of services that delivers market-leading results and significant return on investment for clients.
Nomination Category: Customer Service & Call Center Awards Achievement Categories
Nomination Sub Category: e-Commerce Customer Service Award - Other Service Industries
Nomination Title: Invenio Digital - A turnkey, integrated, outsourced sales & marketing solution for the B2B SMB market
Tell the story about your e-commerce-based customer service initiatives since the beginning of July 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
With over twenty years of experience working with all size companies to generate demand and revenue of more than $1B for our clients, we realized small to medium-sized businesses often have the same sales and marketing needs as larger companies but lack the resources and budget to successfully execute internally. This lead to the birth of Invenio Digital– an industry-proven, integrated sales and marketing offering which enables small to medium-sized B2B companies with sales and marketing services the ability to have these packaged without the headache and risk of developing and managing it in-house. In short, Invenio Digitalhas taken the proven process of digital marketing and strengthened it with anInveniologysales effort that ends with revenue…the ultimate end play!
Invenio Solutions, with its proven Science of Sales, incorporated our successful sales programs into a marketing automation effort, thus the birth of Invenio Digital. With Invenio Digital, clients receive a customized digital marketing solution – from strategy to content to execution – that builds solid awareness with their potential prospects earlier in the sales funnel; then automates and tracks those communications to the point of warm lead hand-off to a highly trained Invenio Sales Scientist. Those Inveniologistsbegin the sales effort, dialing, talking and selling! This combining of marketing efforts to a sales follow-up makes Invenio Digitala unique, strong offering designed to truly deliver results.
When companies engage with Invenio Digital, they begin with a deep dive into where they currently are and where they would like to be at the end of the negotiated contract time. From there a detailed strategy is constructed to include the development of target personas and the messaging maps to drive each of them from awareness to consideration and ultimately to a decision. This is done through a fully-managed, robust marketing automation program with dynamic, personalized campaigns focused on capturing leads while tracking and moving them through the funnel. Clientswill also be provided with routine, clear reporting on program progress, as well as any recommendations for optimization to ensure target goals are met.
This seamless framework of lead generation through dynamic content aimed to increase awareness and trial is then married with one of our. This add of a sales person to the marketing effort is a key differentiator. Tying quality sales-oriented conversations to a focused marketing engine at an affordable price is huge for small to medium-sized businesses. In fact, companies who outsource these services save on average 51% over those who don’t - and time-to-market is significantly shorter.
Invenio Digitaljoins a variety of other serviced-based offerings from Invenio Solutions, all of which are aimed at offering scientifically developed, carefully tracked full-service outsourced sales solutions, from generating qualified leads, to developing a more robust sales funnel, to gaining more visibility into client sales cycles and more.