Innovative Group - Taking it to the MAX
Company: Innovative Group, Miami, FL
Company Description: Innovative Group specializes in submersive experiential marketing programs that fuel, and even change peoples’ perception about a brand, while fostering lasting relationships at every opportunity. We are a team of solutionists™ committed to our clients to make sure their concerns will be eliminated, their expectations beaten, and their goals exceeded.
Nomination Category: Business Development Awards Categories
Nomination Sub Category: Business Development Achievement of the Year - All Other Industries
Nomination Title: Taking it to the MAX
Tell the story about this organization's business development achievements since the beginning of July 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Over the past year, Innovative Group has taken their long-standing proven talents and transformed them by developing revolutionary and unique assets and services for the mobile hospitality and entertainment, experiential industry. The company directive to its employees was like that of an investor’s: Develop alternative revenue streams, not held captive by 4 walls and standards, but rather defined only by the creative limits set by its own visionaries. IG would then fund it. The team ran with it and IG rapidly expanded from a service only company with $0 in rentable assets, to now well over $2mil and growing.
This massive growth has fueled a brand new revenue stream and placed IG on a level that no one can duplicate. The fleet of one-of-a-kind mobile assets captures the spirit of IG’s team, provides sales with fuel to grow, and increased revenue projections through the roof with opportunities never before imagined.
The first, and most impressive of the assets is MAXimus. a 70’ tractor trailer mobile culinary performance vehicle, built specifically for IG and currently the only one in the world.MAX (Mobile Activation Xperience) offers brands the opportunity to present their products and services in a performance venue never fathomed in a mobile setting. MAX is a transformer of sorts with a huge self-leveling stage, and an elaborate professional kitchen rivaling the most prestigious restaurants. In addition, this grand mobile venue houses several oversized, high-definition monitors and cameras for any worthy showcase. Add a high-powered outdoor speaker system, and you have a vehicle that is a concert, VIP stage, a performance cooking show, and a film-worthy production that is limited only by the speed limit set on the road.
MAX started his experiential journey at BaconFest in California, with Food Network’s very own Jeff Mauro, and is now 7,400 miles into the new Gordon Ramsay FOX TV Show, "24 Hours to Hell & Back,” premiering Spring 2018.
IG’s other one of a kind experiential asset is aptly named D.R.A.F.T. The Dynamic Restaurant Aboard Fire Truck. With two massive Southern Pride smokers, DRAFT can cater to 10,000+ people making this renovated Firetruck the hottest thing in the market for First Responder Philanthropic initiatives, or at festivals where beer, BBQ, and entertaining shine.Throw in a flat top grill, 12 beer taps, LED satellite TV’s, and a DJ-ready sound system, and you have one show-stopping, mobile asset that brands can leverage.DRAFT is preparing for a Hurricane Harvey Appreciation Tour where the City of Houston can visit cities that came to their aide and provide a themed gathering to say thank you to all the First Responders who risked their lives. DRAFT is also slated to visit hundreds of additional firehouses in 2018 on a nationwide tour.
GameDay Traditions (GDT) is a VIP Hospitality platform and wraps up IG’s fleet of experiential assets. GDT offers one-of-a-kind turnkey accommodations that marries luxury suite design, meticulous amenities, and superior customer service outside of major events and festivals. By combining the passion and energy of an anticipated engagement with incomparable VIP treatment, GDT extends the entertainment factor prior to and after an event, ensuring guests and brands are afforded an elevated experience outside of the normal tent and buffet line.
All three experiential vehicles cut through a very cluttered atmosphere of buckshot style advertising, while delighting fanswith a unique and incomparable crowd-pleasing experience. Just in 2017 alone, IG’s fleet of mobile vehicles have been featured at Super Bowl LI in Houston, the College Football Playoff Championship Game in Tampa, the MLB All-Star Pre-Game Celebration in Miami, University of Kentucky Football Season, FOX TV, and the 175th Anniversary at Notre Dame. The team at IG continues to provide stellar customer service for existing clients, while the additional fleet of these Mobile vehicles has reset the stage and expectations for IG’s long term planning and growth.