Creative Lodging Solutions - National Sales Executive of the Year
Company: Creative Lodging Solutions, Lexington, KY
Company Description: Creative Lodging Solutions (CLS) is an award-winning corporate lodging services provider that is passionate about great travel management service. Launched in 2002, CLS aims to disrupt the business travel industry by combining the values of flexible hotel and corporate apartment solutions with reliable travel expense and billing management. CLS has reserved over 11 million traveler nights.
Nomination Category: Sales Awards Individual Categories
Nomination Sub Category: National Sales Executive of the Year
Nomination Title: Beth Magnin, National Director of Sales, Creative Lodging Solutions
Tell the story about what this nominee achieved since the beginning of July 2015 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Beth Magnin joined Creative Lodging Solutions (CLS) as National Director of Sales in February 2016 and quickly became a key team member. Coming to CLS from a National Sales Director position with a hotel partner, Beth brought a clear understanding of the company’s services and benefit to clients when she joined the team which resulted in quick identification of potential clients.
Beth met her annual goal within her first two months at Creative Lodging Solutions and surpassed it by 22% by the fourth quarter. The first two accounts she closed were significantly larger than all previous sales team member’s initial accounts. She continues to raise sales performance standards at CLS.
In 2016, Creative Lodging Solutions continued its trajectory of fast-paced growth as the sales team diversified and increased the client base by 25.6%. Creative Lodging Solutions reached another milestone as sales revenue exceeded $138 million, a year-over-year increase of 17%.
Creative Lodging Solutions is an award-winning travel management company that specializes in providing customized lodging programs for corporate clients nationwide and focuses on long-term and project-based stays. The company assists clients with lodging expense management, travel policy adherence, and consolidated billing while offering negotiated rates for hotel reservations and corporate apartments.
Creative Lodging Solutions partners with clients to develop customized lodging programs that ensure business travelers adhere to their company’s travel policies while guaranteeing no unauthorized charges on their invoices. CLS aggressively negotiates hotel and corporate apartment rates, saving clients an average of 21.9% compared to online rates. They also provide consolidated, timely, and accurate billing coded to each client’s specifications. Creative Lodging Solutions’ proprietary software allows clients to make lodging requests online, track reservations, view invoices and payment status, and monitor spending. Comprehensive quarterly reports provide valuable analytics on lodging spend as well as recommendations for cutting future costs.
Creative Lodging Solutions was named the Company of Year at the 2016 Golden Bridge Awards and the Employer of the Year Gold Winner in the 2016 Stevie Awards for Great Employers. They’ve also been named one of the Best Places to Work in Kentucky six times and named to the Inc. 5000 List of the most entrepreneurial and fastest-growing private companies in America the past seven years. The CLS sales team was honored to be recognized as a Sales Growth Achievement of the Year Silver Winner in the 2016 Stevie Awards for Sales and Customer Service.