Carbonite - Contact Center of the Year
Company: Carbonite, Inc., Lewiston, ME
Company Description: Carbonite (Nasdaq: CARB) is a leading provider of hybrid backup (cloud and local) and recovery solutions for home users and businesses. Carbonite offers a comprehensive suite of affordable services for data protection, recovery and anywhere, anytime access.
Nomination Category: Customer Service & Call Center Awards Team Categories
Nomination Sub Category: Contact Center of the Year (Over 100 Seats) - Technology Industries
Nomination Title: Carbonite Customer Care - An Extraordinary Contact Center in Lewiston, Maine
Tell the story about what this nominated contact center achieved since the beginning of July 2015 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Carbonite Customer Care underwent a complete transformation over the past 2+ years with a new senior management team. A strategic decision was made to be an extremely employee focused contact center, understanding that the customer is #1 but the most powerful way to the customer is through the agent. We drove morale and helped agents become better prepared. Once we reached World Class standards across the business, we set out to bring in revenue through an Upselling program, conducted enormous efforts to make our business more efficient, as well as many other initiatives over the past year.
In 2015 we started an Upselling pilot. Not only did we greatly increase revenue, but also increased CSAT further by ensuring customers were on the right product for their data security—Overall Satisfaction for cases involving an upsell rose to >98% and has been consistent! This program started as a pilot with $80k the first month, eventually yielding a monthly average of $230k for the remainder of 2015. In 2016, we hired a full time manager for the program and are on track to do well over $4.5M.
Efficiency. An agent will hit any AHT that you put in front of her. However, impact to the customer is often negative. Therefore, we had a department-wide effort in 2016 to focus on HELPING agents become more efficient through tool automation, better processes, and call control initiatives to provide a more streamlined experience for the customer. A dedicated PM drove focus groups with agents and all levels of management. Outlying agents were identified and given as much help as necessary (as opposed to getting in trouble). We found dozens of troubleshooting steps that had minimal impact, complex email templates, QA processes that added little value, and MANY needed improvements to our CRM. Results from these efforts yielded a 37% reduction in AHT without any negative impact to CSAT and provided an overall >25% REDUCTION in Support costs for 2016 along with an increased customer renewal rate!
Ransomware has become a worldwide issue, where cyber thieves are illegally encrypting data through a virus (most notably CryptoVirus), demanding a “ransom” to get the data back. One of our AGENTS helped create a tool to fight this virus using Carbonite’s technology. Specifically, he worked extensively with our engineering team to create and test a tool that would allow our customers to recover previously unrecoverable, uninfected files without having to pay the ransom. Carbonite has deployed this tool to almost 10,000 unique users, some having over 50 computers impacted. This is a staggering number and saved our customers from having to pay over $7 million in ransom! This accomplishment has been extensively written about in the press.
Some other notable accomplishments over the past year:
• The dedication and morale of our team really shined through an anomalous event. In June, due to widespread concerns with hacking of other company passwords, we decided to reset the passwords for our entire customer-base. For several weeks our contact rate went way above forecast. However, the first week was extreme. What did we notice? The level of dedication of our team was spectacular! 0% absenteeism—everyone banded together to fight the “queue war” and the team spirit shined throughout all agents and managers. This quest for service excellence was a sight to behold!
• Acquired a company named EVault and successfully turned the company’s Support around directly attributing to increased stock price. Additionally, we saved our company >$1M in technology spend by renegotiating contracts and consolidating tools, including our launch of a Genesys phone switch.
• Won 18 Customer Service awards in 2016.Carbonite Customer Care’s CSAT results continue to be AMAZING, especially for the deep technical customer support that we provide—VSAT=85% (top box), OSAT=93% (top 2 box). Our motto? “Good is not good enough—either be the best in the world at what you do or work tirelessly towards that end.