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Call for Entries for 2012 International Business Awards |
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The Stevie® Awards have issued the call for entries for The Ninth Annual International Business Awards, the world’s premier business awards competition, which last year attracted nominations from more than 50 nations and territories.
 All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – may submit nominations to The International Business Awards. The early-bird entry deadline, offering discounted entry fees, is 11 April. The final entry deadline is 16 May. Late entries will be accepted through 27 June, and results will be announced in late July. Entry details are available in the 2012 entry kit, available here.
New in 2012, Stevie Awards will be conferred at three levels of distinction: gold, silver and bronze. Previously, only overall category winners have received Gold Stevie Awards. The Stevie Award trophy, made by the company that makes the Oscar and other major international awards, is one of the world’s most coveted prizes. Stevie Award winners will be selected by an international judging panel of more than 200 executives.
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3 Tips for Business-to-Business Marketing Success, From an American Business Awards Judge |
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Kirby Wadsworth, Vice President of Global Marketing for F5 Networks, is Chair of the final judging committee for the marketing awards categories of The 2012 American Business Awards. (The final entry deadline for 10th Annual ABAs, the premier business awards program in the U.S.A., is April 25; get your entry kit here.) Here Kirby shares best marketing tips for business-to-business marketing.
 What are your top 3 tips on how to make your mark in business-to-business marketing?
- Align marketing and sales efforts into one holistic effort.
Marketing must start a conversation that sales is ready and willing to carry to conclusion. Success here requires alignment of targets, content, training, process, and compensation systems. Research proves that companies that focus on sales and marketing alignment outperform those that allow the two functions to operate orthogonally.
- Measurement is the basis for alignment.
Marketing operations should be your first investment. Fill this group with experts in data analysis who are fully up to speed on modern marketing automation systems. Don’t be afraid of what you find initially. Measurement allows you to find and fix leaks in the system, and you will find many ugly ones when you first start measuring.
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How a PR Awards Winner Contributed to $8 Billion in Revenue |
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AECOM Technology Corporation of New York, NY, USA won a Stevie® Award for Communications Department of the Year in the PR awards categories of The 2011 American Business Awards, the premiere business awards program in the U.S.A. (Download your entry kit here for the 2012 ABAs and submit your entries by the April 25 final entry deadline.)
 AECOM is a global provider of professional technical and management support services to a broad range of markets, including transportation, facilities, environmental, energy, water and government. Faced with dramatic worldwide global growth, the communications awards winning department contributed to the company's success by taking on new initiatives including:
1. Rolling out a new, global rebranding effort – internally and externally.
AECOM fully rolled out its new global brand across all of its business lines and geographies through a comprehensive strategic communications plan. This included introduction of:
- Brand strategic workshops in Asia, Middle East, India, Europe and North America,
- iPad-friendly One e-publication,
- Inaugural online CSR report,
- Diversity and Inclusion podcast series, tailored by global geographies,
- Award-winning corporate video and best website, and
- AECOM industry whitepaper campaign, which received “Top Tweet” status on Twitter.
2. Coordinating the integration of seven new acquisitions.
AECOM acquired seven firms representing a combined $2 billion in annual revenue and over 7,000 employees. For each, the public relations awards winner coordinated:
- Global external and internal communications (translated welcome packets, welcome websites, etc.),
- Client outreach,
- Brand awareness education, and
- Organizational integration.
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