Total 524 words used.
Introduction
Exploring a new technology that is the future in different industries. Using Augmented reality benefits and how we will use it in DHL. it’s a new technology aligned with our IT Wow strategy looking at opportunities to support business with advanced Technology.
Augmented reality in business is a technology that enhances real life with the added virtual elements that people/Customers can see using their smartphones or special equipment.
Keep in mind the advantages of augmented reality include higher user engagement, unique user experience, Increased user knowledge and information, more satisfaction, and the opportunity to stand out from the market
ARA is the Next generation of step-by-step shipment creation experience.
The Problem
1. The ‘My DHL+ Online Application’ step-by-step guide is an 11-page static document, which is a complex and boring experience for users without enough patience.
2. To complete the shipment creation, users need to figure out the size(length, width, volume) of the parcel, but they have no tool for that.
Our Solution - 1
We offer an AR application, with two features:
1. Provide a step-by-step wizard in Augmented Reality, which can be displayed on a virtual screen, floating side-by-side with the physical screen, so that the user can easily complete the task by referring to the information in AR.
Our Solution - 2
2. Provide an AR measurement tool for users to measure the size information, including the length, width, and even volume of the boxes.
Business Goal
DHL wants to develop a pilot AR mobile app that will help their clients fill in the shipping form on the DHL website with fewer mistakes and in a more interactive way. The app will be tested on a limited number of users. If successful, the functionality will then be integrated into the existing “My DHL” app
Project Scope
The initial version of the app should have the following key features:
➔ Provide users with the ability to point their smartphone camera at the web form and recognize the field in the highlighted area.
➔ Automatically display a short version of the hint of the recognized field.
➔ Ability to get detailed information on how to fill in the field on a separate mobile screen.
Solution Vision
The solution is a standalone iOS and Android app
➔ Google ML Kit will be used to perform initial form recognition
➔ Additional heuristics will be implemented to refine the recognition results
➔ Simple user interface requiring minimum interaction
ARA User Experience
A user is prompted to point the phone camera at the web form so that the field where the user needs help is in the center of the screen (the highlighted area). As soon as the field has been recognized, the brackets will change their color to green and a short version of a hint for the field will be displayed at the bottom of the screen. The user can click the “Learn More” button to open the detailed guide. The guide will be displayed in full-screen mode, without AR.
Quick brief of the benefits of Augmented Reality:
- Creates unique customer experiences.
- Enhances user engagement.
- Competitive differentiation.
- Refining training and skills sharing.
- Real-time analytics.
Nomination Title: DHL Express Bahrain Information Technology - ARA Application (Augmented Reality)
