Company: Glimpse, Dubai, United Arab Emirates
Company Description: We are your one-stop shop and agency comprised of experts from creative backgrounds in the Digital, Advertising, PR, and Marketing industries. We consult for many brands you currently see online. Our goal is to provide solutions for every brand that wishes to establish their footprint in the digital sphere.
Nomination Category: Social Media Categories
Nomination Sub Category: Most Innovative Instagram Feed
 Nomination Title: Glimpse x Sombrero
- Provide essay of up to 625 words describing the innovations expressed through the nominated Instagram feed since July 1 2021:
Total 163 words used.
Glimpse took over Lifco’s tortilla wrap brand called “Sombrero” and made waves in terms of creating visual content that didn’t only catch their attention but also retained it. Through application of 2023’s design trends (such as video transitions, memes and more), we were able to grow the community and establish the brand through the relatable content. Relatable content is content that is share-worthy and what would initiate a response from the end-user. Through the subtle visual cues of utilising the brand colours across all assets and engaging in the current trends, we were able to establish and elevate the brand competitively. The Instagram grid was visualised as a visual diary; for every new or existing follower that would visit the page, they will instantly be intrigued and beguiled by the content types at a glance. From trendy videos, DIY recipes to UGC content, there was something for everyone. The key was to roll out relatable and share-worthy content to amplify the reach organically.
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