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Glimpse has been leading Hisense Middle East's social media initiatives since March 2022, skillfully shaping a compelling narrative through the creation of organic and paid content, strategic media planning, and flawless execution of diverse social media activities and activations. We've also managed macro-influencers like Kris Fade, Priti Malik, Omardizer, and Coach Meddy, who played crucial roles, setting benchmarks for multiple campaigns such as Super Brand Days, Power of X, and The Perfect Match.
Glimpse's main objective for 2023 is to propel Hisense through various social media events into the global spotlight, enhancing brand awareness and equity.
To capture the audience's attention and foster consideration for Hisense in their home upgrades, we strategically aligned with key promotional periods, collaborating with major e-commerce platforms such as noon.com, Amazon.ae, and Tradeling.com. Notably, we joined forces with retail giants like Carrefour, Emax, Jumbo Electronics, BetterLife, and Lulu. They were instrumental in capturing the consumer's attention, resulting in sales growth of up to 964%.
The results speak volumes, with a remarkable 170,384,060 impressions, a reach of 119,998,058, 1,852,958 engagements, and an impressive 33,845,914 video views. These metrics highlight the success of our meticulous planning and execution, solidifying Glimpse's impact in the realm of social media marketing for Hisense Middle East.
Nomination Title: Glimpse for Hisense
