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At the forefront of Hisense Middle East’s social media endeavors, Glimpse led the charge in shaping an impactful narrative through the creation of both organic and paid content, strategic media planning and buying, seamless execution of diverse social media activities, and effective influencer management.
The notable contributions of influencers such as Mark Ilano (@omg_mark), Bil Bazarbashi (@bil_baz), and Doaa Kotb (@doduooo) set the tone, serving as benchmarks for our upcoming campaigns.
As anticipation built for Hisense’s flagship offers and launches in 2023, Glimpse took the reins in steering regional organic and paid marketing content. Our mission was to catapult various events into the global spotlight, fostering brand awareness and equity of Hisense Middle East.
To entice the audience to consider Hisense for their home upgrades, we aligned with key promotional periods, collaborating with e-commerce giants such as noon.com and Amazon.ae, as well as retail powerhouses like Carrefour and Lulu. A few notable promotions include "Super Brand Days," "11.11," "White Friday & Yellow Friday," and the "Dubai Shopping Festival" underscored our commitment to captivating the consumer's attention.
Overall, with a cumulative budget of AED 132,412, the results of these campaigns were resounding. A staggering 50.14 million impressions, a reach of 32 million, 539,000 engagements, and a remarkable 10 million video views underscored the success of our planning and execution.
Nomination Title: Glimpse for Hisense
