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Cicero & Bernay: Pioneering Innovation in Public Relations
Founded in 2005, Cicero & Bernay (C&B) has emerged as a model for innovation in the public relations industry. Its client-focused approach is evident in the enduring partnerships it has fostered, with a remarkable 95% of its esteemed clients engaged through monthly retainers. This model of trust and consistency is best exemplified by C&B’s long-term relationship with its first client, Hyundai, showcasing C&B’s dedication to excellence and sustained collaboration.
C&B’s client roster includes industry titans like Dubai Land Department, Arabian Automobiles Company, and Dubai Culture & Arts Authority. The agency’s ability to maintain these relationships, some spanning over a decade, underscores its commitment to delivering exceptional results. [REDACTED FOR PUBLICATION] This expansion was accompanied by a notable 45% increase in revenue, highlighting the agency’s prowess in client acquisition and financial success.
Empowering Talent and Embracing Digital Transformation
The core of C&B’s operation lies in its team of over 50 professionals, characterised by a low turnover rate. This stable workforce, with 30% having over five years of service and some tenured for up to 18 years, speaks to the nurturing work environment C&B has cultivated. Its commitment to the staff is evident in regular engagement, feedback, and professional development opportunities, fostering a culture of growth and learning.
Innovation is at the heart of C&B’s ethos. Its expansive network, with 35 affiliate offices globally, facilitates knowledge-sharing and collaboration, underscoring its progressive approach. The MENA CSR Survey, a brainchild of C&B, offers insights into the evolving landscape of corporate social responsibility, while the agency’s adoption of programmatic PR and pioneering methodologies places it at the forefront of the communications industry.
C&B’s state-of-the-art design and production studio is also a testament to its commitment to excellence. With advanced technology and a team of creative experts, C&B merges compelling storytelling with visual finesse, delivering unparalleled communication solutions, symbolising its dedication to creating content that captivates and resonates with audiences.
Extending to the digital realm, C&B’s prowess is in continually adapting and refining its strategies to leverage its potential. The use of native media platforms and CGI-based advertising reflects its commitment to crafting immersive digital narratives, with a focus on personal branding for macro-influencers aligned with evolving consumer perceptions, ensuring lasting impact and trust.
A Culture of Diversity and Industry Recognition
The agency’s inclusive and diverse workplace culture, with team members from around 15 nationalities, is another hallmark of its progressive ethos. C&B has implemented flexible maternity and paternity policies, extended work-from-home options, and a culturally diverse holiday calendar, reflecting a commitment to work-life balance and employee well-being.
C&B’s excellence has been recognised with numerous accolades, including breaking two Guinness World Records and being the first PR agency in the Middle East to win an International Stevie Award. Its multiple recognitions in PRCA Digital Awards and PRCA MENA Awards further solidify its standing as an industry leader.
Cicero & Bernay is more than just a communication partner; it is a bastion of innovation, a hub for nurturing talent, and a creator of impactful communication strategies. Its commitment to continuous learning, especially in digital media, coupled with its efforts in expanding and redefining regional industry standards, Cicero & Bernay stands out as a deserving contender for the ‘Most Innovative Public Relations Agency of the Year’ at the Middle East & North Africa Stevie Awards.
Nomination Title: Cicero & Bernay
