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In 2022, despite ongoing negative impacts of the pandemic, raw material crisis, and inflationary economic developments worldwide, Halkbank continued to be a strong supporter of Turkish economy, achieving growth of 54.5% in total assets, 56.2% in cash loans, and 69.5% in total deposits. Economic value created and distributed by Halkbank in 2022 increased by 225.5% to reach 74.8 billion TL.
Artisans, entrepreneurs, and SMEs in Turkiye are among those most affected by social and economic developments. Halkbank increased its support for SME customers during this challenging period by allocating 53.1% of its commercial loans to SMEs.
Halkbank has embraced the vision of Sustainable Banking in all its activities and developed Halkbank Value Model in 2021, aligned with United Nations Sustainable Development Goals(SDGs).
Shaping its efforts with the goal of making concrete contributions to all SDGs, Halkbank continues to fulfill its responsibilities in critical areas for a sustainable future. Considering the needs and expectations of its stakeholders, Halkbank has identified four strategic focus areas for 2022:
-Supporting Women Entrepreneurship
-Digitalization
-Creating Value for Local Economy
-Supporting the Fight Against Climate Change
Under these focus areas, Halkbank has developed numerous successful projects:
-In 2021, Halkbank established the first "Women Entrepreneurship Banking" department in Türkiye, providing support not only through banking activities but also offering various assistance to promote women's participation in the workforce and support women entrepreneurs.
-Emphasizing digitalization, Halkbank has updated all its services with an innovative approach. It introduced Paraf RingPay, the wearable technology as a ring-shaped credit card, for the first time in Türkiye. Additionally, Halkbank became the first Turkish bank to open a branch in Metaverse.
-While continuing to support local economies with advantageous support packages for SMEs and artisans, Halkbank introduced "Entrepreneurial Loans" for the first time in Türkiye.
-Halkbank has adopted sustainability and environmental policies as part of its corporate strategy. By aligning all service units with the Zero Waste regulation, Halkbank has become the first Turkish bank to receive the Zero Waste Certificate at 1078 service points.
Halkbank, implementing pioneering practices in all focus areas, attaches importance to contributing to social welfare while providing support to the real sector, SMEs, and stakeholders. With this vision, the bank focuses not only on banking activities but also on social awareness campaigns and corporate social responsibility projects.
Serving customers from all socio-economic levels and educational backgrounds, Halkbank has also taken responsibility for education in the country by offering free educational platforms such as the "SME Development Platform" and the "Producing Women Academy." Additionally, through its YouTube channel, "Halkbank Health Academy" the bank continues to educate the public about public health.
Halkbank also stands out in the banking sector with its innovative products. In 2022, the bank renovated its branches with a more innovative, modern concept that enhances the employee and customer experience. This new concept has received praise from both employees and customers, with a satisfaction score of 91 and an NPS of 72, indicating high levels of customer satisfaction.
Halkbank also works to minimize its environmental impact, developing environmental policies to reduce energy and natural resource consumption. The bank became the first Turkish bank to implement the ISO 50001 Energy Management System. In 2022, Halkbank introduced "Carbon Neutral Credit Card" Paraf Doğal, which aims to offset the climate impact resulting from plastic use. Additionally, Halkbank supports businesses interested in investing in energy, environment, and climate through its Green Energy Credit Packages.
Halkbank's support for its stakeholders and Turkish economy is also reflected in its financial results.
Halkbank achieved a growth of 54.5% in total assets, 56.2% in cash loans, and 69.5% in total deposits, increasing the total economic value it created by 225.5% to reach 74.8 billion TL in 2022.