Company: Ooredoo Kuwait, Kuwait City
Company Description: Ooredoo in Kuwait, formerly known as Wataniya Telecom, is a member of Ooredoo Group. Commercially launched in December 1999, the company provides mobile, broadband internet and corporate managed services tailored to the needs of customers and businesses. Ooredoo is guided by its vision of enriching people's lives and its belief that it can stimulate human growth by leveraging communications.
Nomination Category: Achievement Categories
Nomination Sub Category: Innovative Achievement in Growth
 Nomination Title: Ooredoo Kuwait - Ooredoo App
- Provide an essay of up to 625 words describing the nominated innovative achievement(s) in growth since 1 July, 2021:
Total 583 words used.
The Ooredoo Kuwait App was first publicly distributed on July 2017.
Ooredoo Kuwait App has approximately 72% of the total Ooredoo Kuwait customer base as active users.
Key Highlights of Ooredoo Kuwait's Digital Innovation:
At the heart of Ooredoo Kuwait's digital revolution is the Ooredoo Kuwait App. This powerful application serves as a one-stop solution, enabling users to effortlessly discover, utilize, and purchase products and services without the need for physical visits to branches.
- Cutting-edge Authentication: Ooredoo Kuwait App pioneers the use of Kuwait Mobile ID authentication (Kuwait Government), ensuring fully automated Know Your Customer (KYC) processes and streamlined consent approval for purchase transactions. Transactions such as acquiring a new eSIM in just 20 seconds, converting physical SIMs to eSIMs, and implementing security controls for login protection on new devices underscore the app's efficiency.
- Seamless Payment Experience: Ooredoo Kuwait App is the first in Kuwait to integrate Apple Pay and Google Pay, offering a seamless payment experience for bill payments, recharges, and the purchase of offers and services.
- Customizable Digital Mobile Plans: The app introduces "ANA," the first fully customizable digital mobile plan in Kuwait, granting users complete control over local minutes, data, and international minutes without the need to visit a retail store.
- Empowered Customer Choices: Customers have unparalleled autonomy in choosing and purchasing recurrent plans/packages, one-time boosters, and roaming boosters, with various payment options, including adding to the bill, deducting from the balance, debit card, credit card, and Apple Pay.
- Innovative Gamification: The app incorporates gamification elements such as "Ooredoo Surprise" and "Special Deals" providing personalized offers based on usage patterns, interests, and geo-location for both prepaid and postpaid users.
- Digital Loyalty Program: Ooredoo's loyalty program, Nojoom, seamlessly transitions into digital channels, allowing customers to earn and redeem loyalty points not only within Ooredoo Kuwait but also with other Nojoom partners. The Nojoom marketplace offers over 200+ partners for special deals vouchers, including dining, entertainment, fashion, and lifestyle.
Ooredoo Kuwait's Impactful Digital Transformation:
- Digital users Interactions: Achieved a remarkable 15% increase in digital user interactions in 2022.
- Mobile App Usage: My Ooredoo Kuwait App surpassed one million downloads and consistently ranks among the top 10 most popular free apps in the country with the highest rating postive reviews in Kuwait.
- Digital Payment Adoption: Digital channels witnessed a staggering 48% increase in recharges, with 69% of bill payments now occurring digitally.
- Customer Base Growth: Contributed to a 19% growth in the customer base, reaching 2.26 million users in 2021.
- Financial Performance: Ooredoo Kuwait reported revenues of KWD 176.6 million in 2022, with a robust 15% increase in EBITDA to KWD 53.1 million for the nine months ending 30 September 2022.
Guided by the Ooredoo Group's vision to be a digital enabler, Ooredoo Kuwait is leading the charge in 5G adoption, demonstrating an unwavering commitment to providing cutting-edge technologies and solutions for a fully digitalized, smooth, and seamless mobile and internet experience for its customers. These achievements position Ooredoo Kuwait as a standout contender for the prestigious Stevie Award (Gold - Company of the year and Bronze - Ooredoo App for Business Information Apps)
Ooredoo Kuwait stands as the forefront leader in Kuwait's telecommunications landscape, revolutionizing the industry by transitioning from a traditional offline retail model to an end-to-end digital customer journey. The catalyst behind this transformation is the groundbreaking My Ooredoo Kuwait App, a singular solution that empowers users to discover, utilize, and purchase products and services without the need for physical branch visits or contact center interactions.
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