Dubai Financial Market & digitalfarm, United Arab Emirates: Elevating the Social Presence for the Dubai Financial Market

Company: digitalfarm
Company Description: digitalfarm is a UAE based social/creative agency that has put growth and purpose at the forefront of their entire operation. Established in 2016 to fill a gap in the UAE’s growing SME market, they have quickly grown to be one of the leading agencies in the region with 3 offices across the UAE and with over 120 accounts in their portfolio including multiple global brands and Government entities.
Nomination Category: Social Media Categories
Nomination Sub Category: Most Innovative Instagram Feed

Nomination Title: Elevating the Social Presence for the Dubai Financial Market

Provide essay of up to 625 words describing the innovations expressed through the nominated Instagram feed since July 1 2020:

Total 175 words used.

Dubai Financial Market (DFM) is the leading financial market across the region. Its ongoing efforts and strategic initiatives have further reinforced Dubai as a center of excellence in this part of the world and enhanced its leading position as a powerful capital market hub which meets the evolving needs of its investors locally and internationally.

The DFM is the first financial market to have offered its shares through an IPO in the Middle East. Helping to develop its social media voice and presence, digitalfarm played an important role in translating that messaging into social media to entice and inform investors locally and globally. The corporate page was given a more social look and feel through a mix of imagery and colors. Social media users had the opportunity to tune into IPO sessions live through real time event coverage on stories. There was also educational content on the financial market that was rolled out in the form of social snackable content, in order to increase the financial appetite of our target audience, especially the younger generations.

Attachments/Videos/Links:

Elevating the Social Presence for the Dubai Financial Market
	Instagram Feed
	Salik Listing IPO Campaign \| Announcement Post
	Salik Listing IPO Campaign \| Introductory Post
	Salik IPO Listing Campaign \| Tutorials to Subscribe
	Salik IPO Listing Campaign \| Event Coverage
	DFM Union Coop Listing Campaign \| Announcement
	DFM Union Coop Listing Campaign \| Highlights
	DFM Union Coop Listing Campaign \| CEO Quote
	DFM Union Coop Listing Campaign \| Listing Day Promo
	DFM Union Coop Listing Campaign \| Bell Ringing Coverage
	DFM DEWA Listing Campaign \| Annoucement
	DFM DEWA Listing Campaign \| Introductory Post
	DFM DEWA Listing Campaign \| Subscription Tutorial
	DFM DEWA Listing Campaign \| Listing Day Coverage