Total 468 words used.
VakıfBank is the second largest bank in Turkey with its 16,882 employees, 5,000 ATMs and 939 branches.
Our task was to introduce the face recognition feature in VakıfBank Mobile to users as part of the VakıfBank Face Recognition campaign.
Our goal in particular for the project in question; to achieve significantly higher scores on the Ipsos norms in ad admiration, distinctiveness and persuasiveness scores, and to make the facial recognition function available to approximately 100 thousand users.
For the end of the first quarter of 2021, our goal was to increase VakıfBank's scores for being the first bank that comes to mind, total spontaneous awareness, level of experience, level of regular work, and being the main bank by at least 2-3 points.
The basis of VakıfBank's face recognition technology through mobile banking is matching the face of the person using the application with the biometric photo taken from the Turkish Republic chip ID card. Thus, authentication is performed quickly.
Using Mirriad technology, we emphasized the facial recognition feature of our product, without allowing the enjoyment of the series to be interrupted by advertisements. We introduced VakıfBank's feature of being a customer with Face Recognition Technology with Alev Alev, one of the most watched TV series in Turkey.
Based on this feature, we focused on the faces of the players while watching the series. We added our face recognition function to the players and showed our face recognition campaign on the same mirror screen.
We realized this usage as media first in Turkey. With our application, we reached 1,065,034 views and reached 479,048 unique people. 260,081 users reached the face recognition function in the application. In this way, 54% of the people reached have experienced the face recognition feature. This was 2.5 times more than the targeted number. At the same time, the organic download rate of VakıfBank Mobile application increased by 12%.
The number of IOS App Downloads amounted to 66,500 with an increase of 3,000 compared to the previous month.
The number of Android App Downloads increased by 11,000 compared to the previous month and amounted to 347,570.
VakıfBank's first bank score is 5%, and its total spontaneous awareness is 46%.
While VakıfBank's first bank score that comes to mind increased by 2 points in 2021 Q1 compared to the last quarter of 2020, its total spontaneous awareness increased by 8 points, which is a statistically significant increase.
In terms of customer experience pyramid, VakıfBank's experience level is 17%, its regular working level is 10%, and its level of being a main bank is 7%.
Compared to the last quarter of 2020, the experience level increased by 7 points, regular work increased by 2 points, and the main brand score increased by 3 points. (Source: Ipsos)
