Vodafone Turkey - Innovation in Other Types of Publications
Company: Vodafone Turkey, Istanbul, Turkey
Company Description: Vodafone Turkey provides fast, high-quality, simple, and reliable services to enhance customers’ lives and support them to avail of diverse opportunities and fulfil their potential. As an international company loyal to its local roots, Vodafone Turkey are within the body of Vodafone Group, one of the largest telecommunications and technology providers across the globe.
Nomination Category: Publication Categories
Nomination Sub Category: Award for Innovation in Other Types of Publications
Nomination Title: Vodafone Turkey Sustainability Report 2020
The report is a result of the close cooperation between the consultancy company, agencies (media & graphic design) and related departments within Vodafone Turkey.
360-degree communication have been planned for the report.
Target audiences have been decided as internal (employees) and external (media, NGO leaders, customers, university presidents, business partners etc.) stakeholders.
Media - A press bulletin has been prepared.
Social media posts - Visuals and a video about the report has been posted on Vodafone Turkey’s social media accounts.
Internal communication posts have been prepared.
Employee engagement - With launch of report, we aim to raise sustainability awareness within the company with special posts on report. This is supported by internal communication tools such as workplace and newsletter. Also, employee feedbacks on report was asked through posts and mailings.
Provide the date on which this nominated publication was first publicly distributed: 11.11.2020
This report presents a summary of sustainability strategy and performance during Vodafone Turkey’s 2019/2020 fiscal year. AA1000, GRI G4 and UN Global Compact standards have been covered in the report as well.
COVID-19 pandemics has affected whole world during the period we prepared the report content. As people had to indoors, we were aware of the responsibility to make society continue their connections. We addressed to 5 point plan of Vodafone Group to do this effectively, to decrease the impacts of COVID-19 on our lives and the enable continuity of communication: To always preserve the service quality of networks, to enable continuity of critical public services, to improve transparent information flow, to facilitate life and work from home, and to support the business world and provide information to public institutions.
In Vodafone Turkey, we made sustainability an essential part of our business. As a Purpose led company, we focus on creating value in three areas: Digital Society, Inclusion for all and Planet. We have committed to improve 1 billion lives and halve our environmental impact by 2025
The products and services that we develop focus on improving the quality of life, making life easier and fully integrating with the age of digital economy. For a digital society, while carrying our business into the future, we meet the requirement for continuous communication, and prepare businesses for the world being reshaped by technology. For this reason, we accessed to over 5,000 companies and more than 10,000 people in 12 cities with the Digitalization Truck.
We support sustainable development through the projects we realize and make digital future more inclusive for everyone. We had touched the lives of 54,000 women until today with our “Women First in Entrepreneurship” project that we had launched to support female entrepreneurship and we enable sales over TRY 1 million in the digital store. With the project Coding Tomorrow, we provided coding training for over 100,000 children in 81 cities.
As the use of mobile data and the need for energy increase in our industry, we use our digital competencies to decrease the environmental impact, invest in renewable energy sources, and effectively manage our e-wastes for planet. With our solar power plant investment, with the largest capacity to directly energize a data center in Turkey, we produced 425 MWh electricity energy and decreased carbon emissions by 215 tons. We enabled recycling or reusing 99% of our e-wastes.
The purpose of the report was to present, inform and raise awareness about Vodafone Turkey’s sustainability activities in the last fiscal year, to share practices mainly on digital society, inclusion for all and planet issues in line with sustainable business strategy and performance in a transparent way with our all stakeholders,to fulfil strong commitment to responsible behavior and corporate transparency through our sustainable business strategy, and to maximize the social and economic value we deliver.
Report has been prepared according to “notifications” idea which is inevitable of digital world especially with the pandemic. Certain icons in the report shows the number of notifications you need to open on that page. All notifications can be opened sequentially by clicking on it.The notifications used as a supporting element in the content of the report are creative and innovative.
A summary of the report with infographics and key facts and figures has been prepared both in Turkish and English. Comprising key information, projects, videos and infographic on the report has been redesigned according to notification concept as well. There is no hardcopy report; it has been published only online. Turkish and the English versions of the report areavailable in http://www.vodafone.com.tr/VodafoneHakkinda/Surdurulebilirlik.php