Vodafone Turkey Foundation - Innovation in Non-Profit/NGO Websites

Company: Vodafone Turkey Foundation, Istanbul, Turkey
Company Description: Being one of the 27 Vodafone Foundations in the world, the Vodafone Turkey Foundation has been committed to its mission of leading social change and development since 2007. Until now, 41 Million TL social investment was made by touching 4 Million lives.
Nomination Category: Web Site Categories
Nomination Sub Category: Award for Innovation in Non-Profit/NGO Websites

Nomination Title: Website of Vodafone Turkey Foundation

Optionally, you may list creative and production credits for your work - a list of the people and organizations that contributed to its development:

Tokyo Agency:
Irem Erman
Selim Anac
Tolga Hirsova

Provide the date on which this nominated site was first published: January 2016 (Relaunched in January 2018)

Provide an essay of up to 625 words describing the website or blog and the innovative aspect of the site that you are nominating:

http: //turkiyevodafonevakfi.org.tr/

The website is designed to be the only and most reliable source of easily accessible, understandable and clear information on Vodafone Turkey Foundation’s activities for everyone who are interested in the Foundation’s activities. There has been a remarkable upward trend in the website user statistics following its re-launch in Jan 2018.

The website has the following unique features:

Simple & updated modern design w/social media integration

All information on the Foundation is grouped under specific main categories including “About Us”, “Projects”, “News” and “Contact”. Important news stories are highlighted through the banners on the home page enabling the users to quickly access the story they are interested in. Website content is updated at least twice a week. Any press releases issued by the Foundation are available in both Turkish and English languages in the News section. Since 2018, we achieved 100% increase in the number of visitors. Any relevant social media posts are fed to the website instantly. As a result of the integration of the site to social media accounts of the Foundation, 35.6% of the site’s traffic is generated through the social media, while site’s traffic generated through the social media was 1.4% before 2018.

Seamless mobile experience

The website is compatible with all mobile and desktop devices. 72% of the users log on through mobile while this figure was 43% before 2018.

Longer and deeper content

Texts contents are designed to be concise to ensure sufficient level of information regarding the matter. The contents are further supported with infographics, visuals, videos andopinions of stakeholder involved in the respective projects. English language option is available for the entire website.