Total 474 words used.
Turkcell Orientation Program
Turkcell’s orientation program offers new hires an immersive, digitally enhanced journey into our company’s culture, values, and vision, setting the foundation for a strong employee experience. Designed with monthly onboarding cycles, this program ensures a consistent and engaging experience for each new employee.
Conception and Development
The program was developed to enhance employee experience through innovative technology, addressing the hybrid work model by bridging the physical gap between remote and on-site employees. Key features include automated digital communications, personalized content, and interactive technologies. Our automated system dispatches personalized emails, training assignments, and follow-up messages, guiding new hires through a structured six-month journey. This innovation not only improves time efficiency but also fosters an immediate connection with Turkcell from day one.
Planning and Execution
Each program element is carefully planned to create a smooth and meaningful experience. During the six-month orientation, employees undergo digital and face-to-face training at key intervals—first day, week, and month—ensuring consistent touchpoints. In their first month, new hires attend a face-to-face event that features a “festival area,” designed for immersive learning and team engagement. Here, employees explore Turkcell’s products, like Fizy (music app), BiP (messaging app), and TV+ through hands-on interactions. Each station fosters team-building and cross-functional networking, adding a unique interactive layer to the orientation.
Interactive and Experiential Learning
Experiential learning plays a crucial role in the program. Through various interactive sessions, employees gain direct insights into Turkcell’s innovation and quality. VR-based games allow them to explore Turkcell's environment in a simulated universe, building camaraderie and organizational pride. An AI-powered photo booth enables them to capture memorable moments from the event, adding both a digital and personal touch.
This immersive experience extends beyond the festival; in the following months, employees participate in voluntary sessions, such as visits to Turkcell's data centers, team-building exercises, and guided tours of network towers. These activities foster a sense of belonging, connecting employees with Turkcell’s operations and values.
Promotion and Engagement
Promoting the program within the company involves strategic internal communication, ensuring that each new hire feels fully informed and eager to join. Through personalized invitations and a series of follow-up emails, new hires remain engaged throughout their journey. Additionally, our program culminates in a unique engagement opportunity—breakfast with the CEO—allowing new hires to connect directly with Turkcell's leadership vision, creating a powerful and inspiring start to their career.
Outcome and Impact
The Turkcell orientation program has led to a significant increase in employee engagement and satisfaction. Combining personal interaction with digital innovation has accelerated new hires’ adjustment period and strengthened their connection to the company. This program’s success demonstrates the power of adapting to hybrid work needs while maintaining an inclusive, cohesive experience for all. Our approach—rooted in digital integration, personalized communication, and an engaging event structure—has redefined the onboarding experience, underscoring Turkcell’s commitment to leading in employee experience innovation.
Nomination Title: Turkcell Orientation Program Events
