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Since July 2022, Turkcell has transformed its Human Resources practices by embedding technology into each phase of the employee journey, setting a new benchmark in the telecommunications industry. Through automation, artificial intelligence (AI), and virtual reality (VR), Turkcell has created an engaging onboarding experience that improves both efficiency and employee satisfaction.
Automated Onboarding Process
At the core of our HR transformation is an automated communication system, delivering personalized emails, training modules, and reminders for each new hire. This automation allows Turkcell to provide timely, customized support while reducing the manual workload. Unlike traditional onboarding, where updates are often generic, our system tailors information to each employee’s role and journey, ensuring consistent engagement throughout the six-month orientation.
Hybrid Work Adaptation
With the shift to hybrid work, Turkcell has created a flexible orientation model that allows remote and on-site employees to access training from anywhere. Digital training modules offer a consistent experience, while in-person events provide face-to-face interaction. This hybrid-friendly model ensures that all new hires feel connected to the company, no matter their location, promoting a cohesive company culture across diverse work arrangements.
VR and AI in Experiential Learning
Turkcell’s onboarding program features innovative technology to enhance engagement. VR simulations allow new hires to explore Turkcell’s work environment virtually, providing an immersive experience of our digital ecosystem. Additionally, AI-powered photo booths capture memorable moments, offering employees a personalized keepsake. These features not only make onboarding memorable but also showcase Turkcell’s commitment to innovation, making a strong first impression on new hires.
Ongoing Engagement with Technology
Beyond the initial orientation, Turkcell uses technology to keep employees engaged. New hires participate in sessions like data center tours and network tower visits, supported by automated reminders and digital scheduling. These experiences give employees insights into Turkcell’s operations and values, reinforcing learning while building a sense of connection and purpose.
Direct Leadership Access
In most HR programs, interaction with leadership is limited. Turkcell, however, invites new hires to a breakfast with the CEO, scheduled digitally to ensure accessibility. This direct interaction allows employees to gain insights into Turkcell’s mission and values from leadership, fostering alignment and motivation from day one.
Positive Results
Since implementing these technology-driven HR innovations, Turkcell has observed significant improvements. The automated onboarding system has streamlined the orientation process, reduced HR workload, and maintained high engagement levels among new hires. The VR and AI integrations have further enhanced satisfaction, with employees feeling both welcomed and inspired by their early experiences at Turkcell.
Through this strategic use of technology in HR, Turkcell has redefined onboarding, demonstrating that innovation can elevate the employee experience, boost operational efficiency, and strengthen organizational culture in the telecommunications industry.
Nomination Title: Turkcell Orientation Program
