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Logo Diva Retail, a cloud-based retail sales solution, provides retail companies with common pricing and campaign management across all sales channels with its Advanced Campaign Platform.
Thanks to Logo Diva Retail's Advanced Campaign Platform, retail companies can easily design and implement many and varied campaigns designed for different target groups and ensure that they reach their customers through all sales channels.
Price and Campaign Management
Through this platform, companies can determine prices according to different criteria and design campaigns according to the selected price. A wide variety of price types determined for a product are uploaded to the platform, and then a wide variety of campaigns are easily designed according to the base price and scenarios from which the discount will be calculated on these price lists.
Companies can determine multiple price tags for a product, based on criteria such as sales channel type or store locations and manage them through the Advanced Campaign Platform. They can create campaigns and benefits at determined prices and offer them to their customers through any sales channel.
In all sales channels with the vision of Unified Commerce
The Advanced Campaign Platform adopts the Unified Commerce perspective, which ensures that customers experience the same service quality and experience in all other channels while shopping on any channel. Thanks to this platform, companies can get to know their customers not only in the store but also in all channels (physical store, e-commerce site, mobile application, social media, etc.), and create and implement appropriate campaigns and advantages.
Independent of existing cash register systems
The Advanced Campaign Platform is a cloud service that is ready to use immediately. In this respect, it can be used as a separate application (stand-alone) independent of existing cash register systems. Thus, it allows creating and managing campaigns and price scenarios not only in physical stores but also in different sales channels such as e-commerce sites.
Boost shopping experience
The “Best Path” feature of the Advanced Campaign Platform calculates the different campaigns to be applied to a shopping cart in the order in which the customer can get the best benefit. Thanks to this feature, companies that offer many campaigns at the same time enable their customers to get the most discounts or benefits. Thus, there is no need for cashier personnel or customers to make complex calculations at the payment step, customer satisfaction increases.
The “Next Best Offer” feature of the Advanced Campaign Platform provides suggestions that move the shopping cart to the upper shopping cart where the customer can get the most benefits or discounts. In this way, customers receive more discounts or benefits by purchasing the product added to their shopping cart now rather than in their next purchase.
The Advanced Campaign Platform can be easily integrated with retail companies' own loyalty systems. Thanks to this platform, salespeople can get to know customers, see special campaigns for them, before they even create a shopping cart, and inform and direct customers. Thus, brands offer their customers a personalized shopping experience.
Logo Business Solutions considers seamless customer experience at outmost importance. With the Logo Diva RETAIL Advanced Campaign Platform, we offer fast, efficient customer experience-oriented solutions to retail brands that will enable them to increase shopping experience and sales through all channels.
For example, thousands of shopping carts are calculated every day in Beymen’s stores, Turkey's luxury fashion retailer, with our Advanced Campaign Platform.
Nomination Title: Cloud Based Logo Diva Retail –Advanced Campaign Platform
