Zorlu Holding - 1 Hayal 1 Oyun Website
Company: Zorlu Holding, Istanbul, Turkey
Entry Submitted By: Project House
Company Description: Zorlu Holding is one of the biggest corporate groups in Turkey, headquartered in Istanbul. The group was founded by Mehmet Zorlu and is currently headed by two co-chairmen, Ahmet Nazif Zorlu and Zeki Zorlu. Zorlu Group companies are active principally in the areas of textiles, white goods & electronics manufacturing, energy, and financial services. Zorlu Holding has 50 company and 36.000 employees
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best Use of Video or Moving Image
Nomination Title: Zorlu Holding 1 Hayal 1 Oyun Website
When was this web site or blog first published? 1st January 2017
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
We made announcements through social media channels and wanted our children to send their stories that are the products of their imagination to us via 1 Hayal 1 Oyun website.We have created the project just like the story knitting of the process of the realisation of a child’s dream. That is the reason behind the parralax design of our website in accordance with the project language.
Our website was built in a quite easy, never dull and sincere way for the new generation to utilise and in a way that based on the power of imagination, clearly conveying the commitments and scope of the project.
The website is rendered visually appealing with Gif’s, polished graphics, audios and Illustrations. The website aims at attracting the audience and presenting its content in the most enhanced and effective manner possible It was built with a structure that is very simple to use.
The website includes detailed information about other child’s stories which are chosen for top ten story list. Visitors also can download these stories as a pdf book and read the 1 Hayal 1 Oyun’s top ten stories 273.363 individual users visited the site during the competition process and campaign.
List the appropriate creative and production credits for this entry:
Advertising Agency : Project House a member of Havas , Istanbul , Turkey
Creative Directors: Serhan Acar
Art Director: Umit Yanilmaz
Copywriter: Ali Garan
Brand Manager: Gokce Balli
Project Manager: Cenk Hobapli
Company : Zorlu Holding