Company: WardrobeTrendsFashion, Singapore
Company Description: WardrobeTrendsFashion - Asia’s High Fashion & Luxury Online Portal, has the coveted title of No.1 Lifestyle Website in Asia, winning Gold in the Best Lifestyle Website, and Best Lifestyle Mobile Service at the 2015 Asian Digital Media Awards, organized by the World Association of Newspapers and News Publishers (WAN-IFRA).
Nomination Category: Website Categories
Nomination Sub Category: Media & Entertainment
Nomination Title: WardrobeTrendsFashion – Asia’s High Fashion & Luxury Online Portal
When was this site or blog first published? WardrobeTrendsFashion, also known by its abbreviation WTF, was founded in 2009, and the website was officially launched in 2011.
Utilizing mobile responsive web design, retina-ready technology for sharper images, carefully segmented news categories, and mega menus, featured brands are always easily accessible. The site adjusts to different screen sizes and resolutions very smoothly, on a range of devices; with a visual design that is in line with the WardrobeTrendsFashion luxury brand, ensuring only the best entertainment experience for their readers.
Despite already being a mobile responsive website, WardrobeTrendsFashion launched its Andriod App in June 23, 2015, which has currently over 4,000+ downloads and frequent users.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
WardrobeTrendsFashion, invest its resources (manpower and time) heavily in being a content repository of all fashion and lifestyle news, campaigns, runway styles, lookbooks, and more, eschewing the more common online strategy of mere aggregation. WTF also conducts research surveys across industries to provide an objective assessment of rankings for schools, wealth, power and more.
This approach has earned the publication industry accolades, winning “Best Lifestyle Website” and “Best Lifestyle Mobile Service” at the 2015 Asian Digital Media Awards organised by the World Association of Newspapers and News Publishers (WAN-IFRA), across Asia-Pacific and Middle East. WardrobeTrendsFashion also won two Gold awards at the 2016 Asia-Pacific Stevie® Awards for Innovation in News Websites Innovation in Entertainment Websites. The loyal fans, followers and readers across all their social media channels are their testament.
WTF also believes strongly in corporate social responsibility (CSR), and is proactive towards covering charity events and other causes such as Biodiversity, Environmental Protection, Fight Hunger, Global Warming, Women Empowerment and more; lending media support to charitable organizations pro-bono.
With continued optimisations throughout 2016/17, WTF has seen a 28% unique visitor increase, as well as a 29% growth in email subscription as compared to 2015.
List the appropriate creative and production credits for this entry:
Herbert Sim, CEO and Founder, WardrobeTrendsFashion