Visit Abu Dhabi Mobile App

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Company: Abu Dhabi Tourism & Culture Authority, Abu Dhabi, United Arab Emirates
Company Description: Abu Dhabi Tourism & Culture Authority conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Travel

Nomination Title: Visit Abu Dhabi Mobile App

Date this app was first released: October 2013

Briefly describe this entry's communications objectives and how it has met those objectives (up to 200 words):

The Visit Abu Dhabi Mobile App, is developed natively on iOS and Android and designed for mobile and tablet devices. The app's objective is to support tourists throughout all stages of the travel journey:

Dreaming: Provide content-rich information with visuals in ten languages (300,000 words, 1,500 images)

Planning: Act as an exhaustive and authentic travel planning source through user-generated reviews for all attractions/hotels/restaurants in 10 languages (integration with TripAdvisor), user-generated multimedia stream, deals, comprehensive map with all the information a visitor will need and itinerary creation with the TripPlanner tool

Booking: White labeled Flight/Hotel/Car meta-search engines with live availabilities and rates

Experiencing: Maximise visitors’ and residents’ experiences through augmented reality, showing distance from each location, transportation options (buses, taxis), integrated turn-by-turn navigation, geo-located nearby recommendations, and a mashup map

Sharing: Inspire others with e-postcards & social media sharing options

The app supports offline mode - an option which most existing travel apps don’t have - so the user is able to access information on the app even when not connected to the internet.

In order to provide the most comprehensive and up-to-date information, we have worked closely with numerous governmental entities to integrate with their services

Provide the applicable creative and production credits for this entry:

The Visit Abu Dhabi app was designed and developed by Abu Dhabi Tourism & Culture Authority. Photography and video available on the app are the property of the Authority or of the respective landmarks, attractions and venues.