Company: Unilever, London, United Kingdom
Entry Submitted By: Amaze
Company Description: Unilever - a Dutch-British transnational consumer goods company co-headquartered in Rotterdam, Netherlands & London, UK. Its products include food, beverages, cleaning agents & personal care products. It is the world's largest consumer goods company measured by 2012 revenue,. Unilever is one of the oldest multinational companies; its products are available in around 190 countries.
Nomination Category: Website Categories
Nomination Sub Category: Conglomerates
Nomination Title: 92 countries. 47 sites. 28 languages. Telling Unilever’s story to the world
When was this site or blog first published? Completed on April 2017
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Completed in April 2017, Unilever and its digital agency partner Amaze have re-imagined its global network of 47 sites. The re-launch ensures 23+ million visitors can access information easily and feel inspired to take collective action on sustainable living. Catering for all visitors - from consumers to investors to journalists - It needed to be mobile optimized as, for many of them, access via a mobile device is the only option.
Unilever’s Digital Engagement team with support from Amaze, audited and moved 900+ content pages to develop an image-rich ‘mosaic’ magazine-style approach that made content easier to consume. The previously utilitarian design was transformed into a dynamic and easily shareable content showcase. Additional innovations included:
An immersive https://www.unilever.com/sustainable-living/values-and-values/">long-drop takeover page on Unilever.com
Progressive disclosure - revealing content gradually without overwhelming visitors
Using creative design to tell shareable stories Testing smartphone and browser combinations across 92 countries
Year on year, visitor numbers have increased by 16%. 43% of visitors connect via mobile (up from 25%). Independent research by Millward Brown revealed 84% site-positivity among influencers (up from 50%). 43% of consumers confirmed they would be more likely to buy a Unilever product after visiting Unilever.com.
List the appropriate creative and production credits for this entry:
Ed Oakden, Account Director + Kat Lorigan, Senior Project Manager
Paul Musgrave, Creative Director + Si Tweedale, Art Director
Pierre Croft, UX
Sean Treacy, Service Manager