Turkcell - Full of Surprises Event
Company: Turkcell, Istanbul, Turkey
Company Description: Turkcell is a converged telecommunication and technology services provider, founded and headquartered in Turkey. It serves its customers with voice, data, TV and value-added consumer and enterprise services on mobile and fixed networks. Mobile communication in Turkey began when Turkcell commenced operations in February 1994. T
Nomination Category: Live Event Categories
Nomination Sub Category: Best Low-Budget Event (Under $20,000 / €15000)
Nomination Title: Full of Surprises
The date on which this nominated production was first presented: 21 December 2017
Describe the nominated event's communications objectives and how it met those objectives, including the event's genesis, development, performance, and results to date (up to 525 words).
As the Turkcell Team, we understand that in order to create great customer satisfaction, we first need to create an improved employee experience.Our employees felt that they weren't able feel the presence of top management and leadership team in their daily work lives and most of them didn't even see them in real life. They also felt that there was a distance between top management and they were disconnected. Employees feel that they want more engaging leaders and management who will listen to their problems, performance related issues and even appreciate them on achievements. Our people always wonder what the top management is up to and what kind of mindset they have so they can align themselves. Since we are a very big company, it is hard for our management team to touch on every person and only time they can get to meet them is on quarterly results meetings. One problem is that it is only one-way communication and there is no engagement.Our Event's communications objectives is to engage with every employee so we planned a suprise visit on each headquerter all over Turkey. Our objective was to keep it low budget and we managed to create an event for 11000 Us Dollars.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: NA