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Turk Telekom Stadium's Web Site

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Company: Turk Telekom
Company Description: “Turkey’s Multiplay Provider” Türk Telekom has 13.7 million fixed access lines, 9.7 million broadband and 19.6 million mobile subscribers as of December 31, 2017. Türk Telekom Group Companies provide services in all 81 cities of Turkey with 34,502 employees with the vision of introducing new technologies to Turkey and accelerating Turkey’s transformation into an information society.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best Use of Video or Moving Image

Nomination Title: Turk Telekom Stadium's Web Site : Unforgettable Matches with Special Illustrations

When was this web site or blog first published? 25.08.2017

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Turk Telekom is the first company in Turkey to sponsor a football stadium: Galatasaray Football Team's Stadium:

However we realised that the visitors of this website just click seating map page and transport map page. Our objective was to increase traffic to web site.

We found a creative idea: We made digital picture stories of Galatasaray's important matches in the last 5 years with special moving illustrations and added those stories to a page called "Unforgettable Matches".

-Number of monthly visit was:8.500 Target was to increase 30%
-Number of users was7.100 Target was to increase it 30% also
-After we go live, in one month we reached the targets :
-Number of monthly visit 11.500 (35% increase)
-Number of users 9.800 (38%increase)

List the appropriate creative and production credits for this entry:

Turk Telekom Inhouse Creative Team / Istanbul