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Turk Telekom - 'Children Do Not See Colors As We See' Film

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Company: Turk Telekom
Company Description: “Turkey’s Multiplay Provider” Türk Telekom has 13.7 million fixed access lines, 9.7 million broadband and 19.6 million mobile subscribers as of December 31, 2017. Türk Telekom Group Companies provide services in all 81 cities of Turkey with 34,502 employees with the vision of introducing new technologies to Turkey and accelerating Turkey’s transformation into an information society.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Other

Nomination Title: Turk Telekom's 'Children Do Not See Colors As We See' Film

Date this production was first released/publicly viewed: 23 April 2017

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

Objective: To increase awareness on a social problem which will contribute to corporate image

We decided to raise awareness on violence in football in Turkey. Majority of fans of football clubs are hostile to each other. Almost every match there are clashes inside and outside the stadiums. We chose the most favoured football match (derby match between Galatasaray and Fenerbahce teams) for the film also because that day coincides with National Holiday of Independence and Children.

To meet the objective:

We produced a film on fairplay, respect and friendship in football from the eyes and minds of 2 kids who in real life are close friends supporting different football teams. They give the message: “We can support rival teams but it is just a game and our friendship is more important.”

We broadcasted it in the stadium + online + social media + TV. The film was viewed almost 4.5 million times and reached around 12 million people. (please see in the attachment)

Provide the applicable creative and production credits for this entry:

Advertising Agency : KOLLEKTIF
Scenario : Ozan Yurtsever - Haluk Kosar
Project Manager : Kerem Yetim
Director: Gizem Elçi
Post Production: SINEFEKT
Production Company: VANA FILM
All are based in Istanbul