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Turk Telekom - Accessible Life App for Unsighted Mobile Users

Gold Stevie Award Winner 2018, Click to Enter The 2019 International Business Awards

Company: Turk Telekom
Company Description: “Turkey’s Multiplay Provider” Türk Telekom has 13.7 million fixed access lines, 9.7 million broadband and 19.6 million mobile subscribers as of December 31, 2017. Türk Telekom Group Companies provide services in all 81 cities of Turkey with 34,502 employees with the vision of introducing new technologies to Turkey and accelerating Turkey’s transformation into an information society.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Utilities & Services

Nomination Title: Accessible Life App for Unsighted Mobile Users

Date this app was first released: 22.05. 2018

Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

Turk Telekom serves all GSM and landline phone services, TV and broadband products.

Among many apps we developed till today, one is more precious for us: ‘Accessible Life’ (AL hereafter) for unsighted mobile users.;mt=8

Majority of the visually impaired in Turkey (250.000) are excluded in social life. We developed and combined 4 unique features to change it:

*Recognise Banknotes:They just make the camera of their device to scan the banknote and the app sounds its value. Unsighted people are much more comfortable while shopping thanks to our app. Furthermore, no other app in Turkey has this feature.

*Where I Am:To determine their exact location and share it with others. Map informs users with sound signals, eliminates the risk to get lost.

*Text to Speech:Enables unsighted to read any short text. All they need to do is to scan the text with their device. The app vocalise it in seconds.

*E-Book:Converts longer texts to speech. It enables unsighted to access any information.

Downloaded by 1.000 users within one week after launch. Their feedbacks are highly positive, especially they find banknote recognition very useful.

Provide the applicable creative and production credits for this entry:

Turk Telekom Inhouse Development Team