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Transport for NSW - Safety Means Video

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: Transport for NSW, Sydney, NSW, Australia
Company Description: Transport for NSW is the lead agency of the Transport cluster in the NSW Government. Our role is to lead the development of a safe, efficient, integrated transport system that keeps people and goods moving, connects communities and shapes the future of our cities, centres and regions.
Nomination Category: Video Categories
Nomination Sub Category: Security/Safety

Nomination Title: Safety Means

Date this production was first released/publicly viewed: The film was released on February 3rd, 2017

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

Transport for NSW leads the development of a safe, efficient, integrated transport system, we have 25,000 direct employees.

We are implementing an innovative Safety Learning and Engagement experience, "Looking out for Each Other", the objective to deliver a unified message and support our journey in strengthening our safe lead culture.

The experience begins with the Safety Means Film and supporting Conversation Guide which together successfully spark conversation about what “Looking out for each other” means to each person and how the small, everyday actions ensuring that all of us, our people, our customers and our community get home safely every day.

The film was launched by Tim Reardon, Secretary for Transport for NSW, in February with unprecedented success. It's people centred, natural, genuine and humorous creative has successfully engaged the hearts and minds of our people, sparking an avalanche of requests for a ‘training film’ and immediately increasing the number of conversations about safety. For the first time Transport for NSW has one message, for one team ‘I am looking out for you’ and our people are on the next part of our journey together.

Provide the applicable creative and production credits for this entry:

The film was created by the Organisational Development Team at Transport for NSW