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Thai Life Insurance - CSR Program of the Year

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

 

Company: Thai Life Insurance Plc., Bangkok, Thailand
Company Description: Thai Life Insurance Plc is proud to be a leader in providing unique products and services. It’s the first Thai-owned life insurance to support Thai people by offering products to meet the client needs. These are confirmed our mission to be “More Than Just Life Insurance”.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Corporate Social Responsibility Program of the Year - in Asia, Australia and New Zealand

Nomination Title: One’s Gift of Life… To Many for the Thai Red Cross Society

Tell the story about this nominated CSR program as it has been carried out since 1 January 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.

Thai Life Insurance has driven continuous CSR for over 30 years under a master plan of Corporate Social Responsibility, a CSR Strategy comprising three strategic aspects of Caring, Giving and Inspiring, which was mostly only Responsive CSR. Thai Life Insurance continues to be devoted to being more than just life insurance. We strive to be a Thai organization with international standards that is prepared to care for the lives of the Thai people in every aspect, practicing both CSR in process and CSR after process. We engage both internal and external resources as driving forces to make both society and the organization prosper. We are dedicated to building a stronger and sustainable society.

Every process in the model scheme of Thai Life Insurance recognises the important of society included CSR in process and CSR after process created campaign to enhance anyone in the society to recognise the important of “giving” in various dimensions while this is one of corporate social responsibility project in helping every life with Thai Red Cross Society as a non-profit organisation that Thai Life Insurance continually supports

Development:

For over 20 years, Thai life Insurance has supported the activities of the Thai Red Cross Society in campaigning for donations and providing knowledge and understanding about blood, stem cell organ and eye donations. And also continuously supported the publication of publicity materials of the Thai Red Cross Society’s various units to follow the Giving Strategies, one of strategy in master plan.
The Company also supported activities to improve the quality of life of disadvantaged people and to provide social equality by helping to improve the quality of life of people in society by providing information and donating blood, stem cells, organs and eyes to the Thai Red Cross Society to save the lives of patients. “One’s Gift of Life… To Many for the Thai Red Cross Society” project for Thai Red Cross Society is also a symbol for hope to the disadvantaged who need healthcare. That’s the reason why Thai Life Insurance named this project as “One’s Gift of Life… To Many for the Thai Red Cross Society”

Campaign Objectives:

Thai Life Insurance aims to be a prototype of Good Corporate Citizenship in supporting any projects of Thai Red Cross Society (Non-profit organisation) in enhancing the quality of life for human in every nationality and religion. Hence, Thai Life Insurance continually supports Thai Red Cross Society projects for more than 20 years such as blood and stem cell donation for National Blood Centre while organ and eye donation campaign for The Thai Red Cross Organ Donation Centre as well-supported.

Purpose

Blood Donation campaign - Thai Life Insurance aims to campaign blood donation for National Blood Centre for Thai Red Cross Society and must gain the blood more than 600,000 cc annually.

Organ Donation Campaign - enhance the desires in organ donation to gain more than 10% annually.

Performance:

Thai Life Insurance continually supports Thai Red Cross Society through the program “One’s Gift of Life… To Many for the Thai Red Cross Society” by Thai Life Insurance supports the missions of National Blood Centre of Thai Red Cross Society as the company recognises the necessary of blood donation as the blood is essential so the company created “blood donation campaign” in every 3 month at Thai Life Insurance headquarter and branches to support the employees and people to donate the blood thoroughly.

Thai Life Insurance is the first and only company that supports the recognition of organ implantation. Thai Life Insurance created the commercial ads “donor” that generated the phenomenon of organ donation awareness and this commercial could raise up a thousand of donors and dramatically raised up to ten thousand in short period.

In bullet-list form, briefly summarize up to ten (10) chief achievements since 1 January 2016 of the nominated CSR program (up to 150 words).

-Blood donation project - Thai Life Insurance started blood donation campaign since 1989 by setting blood donation station at Thai Life Insurance headquarter quarterly. In 2010, Thai Life Insurance also expanded to Rattanathibet Branch to gain more blood quantity since then we have gained blood more than 17,799, 000 cc (44,497 units)
-Narration and providing the knowledge of organ donation started since 2009 until now which almost 10 educational institutions joined and moreover 3,000 medical and nursing students participated. And arranged the seminar and walk rally at 5 famous organization and gained total 2,133 donors.
-Thai Life Insurance initiated “One’s Gift of Life… To Many for the Thai Red Cross Society” project to campaign blood, organ and eye donations and expanded to gain more volunteers to donate stem cell thru all external and internal channels which this campaign gained almost 5,000 donors hence this amount