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Teradata Corporation - Sales: Technology Video

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Company: Teradata Corporation, Dayton, OH USA
Company Description: Teradata Corporation is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible for competitive advantage. Visit for details.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Technology

Nomination Title: Danske Bank: Innovating in Artificial Intelligence and Deep Learning to Detect Sophisticated Fraud

Date this production was first released/publicly viewed: July 25 2017

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

Teradata empowers companies to achieve high-impact business outcomes through analytics at scale on an agile data foundation. Customers share the story of the benefits of our platform in their success through video interviews posted on the website, used by sales teams and marketers and viewed by curious visitors.

This video reveals how using a cutting edge “champion/challenger” method, Danske Bank employs an eclectic team of platform, technical & data engineers, data scientists, the business and even highly trained criminal investigators – all working with experts in AI and Deep Learning to innovate in fraud detection. The results for the business are more than impressive with incredible results in fighting sophisticated fraud.

Before applying AI and Deep Learning, Danske Bank had 1200 false positives a day. Those were cases that had to be analyzed by Danske Bank investigators, sometimes even external agencies like Interpol. Now that number has been reduced by 60%, saving bank investigators significant time and allowing them to investigate real cases of fraud. And that’s not all. Detecting true positives has increased to 50%. Teams at Danske Bank believe this is just the beginning.

This video has 12,818 Impressions and inspired this blog:

Provide the applicable creative and production credits for this entry:

  1. Client: Teradata
  2. Cinematographer: Das-Film, Inc
  3. Producer/City: Mariah Gray Kolpek/Cincinnati OH
  4. Production Company/City: Mitosis, Inc./Dayton OH
  5. Writer: Mariah Gray Kolpek / Katherine Knowles