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TÜRK TRAKTÖR 2016 ANNUAL REPORT

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Company: Türk Traktör ve Ziraat Makineleri A.S., Ankara
Company Description: TürkTraktör is the largest tractor manufacturer in Turkey and the oldest continuously manufacturing company of Turkish automotive industry. Founded in 1954, TürkTraktör has approximately 3,000 employees in 2 plants in Turkey. TürkTraktör is the leader of tractor market for 10 years in a row by having approximately 50% market share and an international player with exports to over 130 countries.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best Annual Report - Print

Nomination Title: TÜRKTRAKTÖR 2016 ANNUAL REPORT

Date this annual report was first distributed: March 2017

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

Every year, we aim to create an annual report with a different design approach. This year, as being the largest tractor manufacturer in Turkey and the leader of tractor market for 10 years in a row, our Company’s annual report is designed as a financial newspaper (such as Financial Times) by taking into consideration of our Company’s contribution to Turkey’s economy.

With this approach, our annual report’s context and headlines are composed similarly considering newspaper content and printed on newsprint with a newspaper size. Additionally, to emphasize the newspaper idea, the legal explanations and financial report part is prepared with different color newsprint as a newspaper supplement.

Provide the applicable creative and production credits for this entry:

Designing and printing as a financial newspaper